Why You Must Track Your Advertising With Call Tracking

Why You Must Track Your Advertising With Call Tracking...Because Media Owners Won't Do It For You...

Why You Must Track Your Advertising With Call Tracking...Because Media Owners Won't Do It For You from AdMeter on Vimeo.

It's smokes and mirrors time as media owners battle it out to get hold of your advertising budget.

You see, media owners don't have a clue how much response you get.

They don't know how to produce direct response adverts that kick butt.

They don't share the risks of advertising with you.

Because they don't monitor the success of failure of advertising campaigns they are not experienced enough to be able to advise you on your marketing.

The only way you can know if an advert is working is by tracking. And when you do this you'll have all the knowledge you need to negotiate better advertising rates, from a position of strength.

What the video above reveals is that media sales people don't know how to sell because they have never been taught that it's about results for the advertiser and not for their employer.

It's about generating leads, not about hitting their targets.

It's about putting advertisers first and foremost and doing everything in their power to get quality response profitably for the advertiser.

As an advertiser wanting to track your media you should invest in call tracking software from AdMeter.co.uk

It will revolutionise the profitability of your lead generation. We reckon you'll be getting 300% more leads within 18 months.

Get in touch and we'll help you today.

The Death Of Advertising. Call Tracking Revives Ailing Media.

“The only way to save journalism is to develop a new model that finds profit in truth, vigilance, and social responsibility,” Phil Meyer.

A few years go everything was sweet. Newspapers served a purpose and partially paid for their staff and printing and distribution through the advertising they got.

But then Google came along and websites and smartphones and lots of that local advertising money went elsewhere. The printed media didn't figure out a response quickly enough and many of them have gone down the pan...which is a problem. Not just for local democracy but also because businesses used to do well advertising in these media and could do again...

Media owners need to de-risk their product

The risk of advertising is still high... the advertiser will always ask the question "will it be worthwhile to advertise". The advertiser pays to buy space in the media...he's not buying leads or response. He's simply buying access to an audience, that the media owner has defined in terms of size and profile.

The advertiser is the one who is testing the product by advertising in it every time his advert goes in.

Furthermore most advertisers aren't professional copywriters and designers. These small to medium sized companies often rely on the media owner to design their adverts for them.

This is a problem because the media owners put their junior people on this task and secondly they don't have any tracking facility in place to help design responsive advertising. In other words they are not specialists and have no real financial incentive to benefit from creating successful advertising.

See what the typical frustrated media sales peson has to say about not knowing the outcome of advertising...

This is why so magazines and newspapers are getting squeezed for advertising revenue. They make it too difficult to advertise in them.

Advertisers won't bother advertising if it's too difficult or risky to make a decision.

At best, they'll ask media owners to prove the value before they commit (i.e. Google pay-per-click) or they'll navigate to media outlets where they can measure the results easily. At worst, they'll find a way of working without printed media.

Advertisers realise if you can't measure the effectiveness of advertising budgets, you can't manage it and if it's difficult to prove that these media work then they'll simply stop using it.

How media owners can sell leads via a pay-per-call model.  

Let's say that there's a golf holiday company that always advertises in Golf Monthly. (The rival). The media owner tried almost everything to get them to use their Golf World magazine  but nothing seems to have worked so far.

The holiday company is in business to make money so any telephone calls from potential customers you can send his way would be welcome. So as owner of Golf World this is what you say you can do.

 "How about if we prove the value of our Golf World magazine to you and you only pay for the number of calls you receive directly from the advertising placed in our magazine?"

I guess he may say "that's interesting, tell me more".

You ask him the value of a qualified enquiry, "what's a phone call from a potential customer worth to you?"

He tells you he is selling £1000 per person golf holidays and his margin is £200 on each holiday. "Well, I guess as most bookings are for 4 people at a time then a phone call is potentially worth £800 profit to me".

You then say "ok, how about we charge £80 for every unique customer call that we send your way? That's only 10%of your profit on one 4 person holiday - does that sound fair?"

He thinks about this and says "so you are telling me you will run an advert without charging me and you'll only charge me when someone calls me directly as a result of that advert and that charge will be £80?" -

You reply, "yes that's right, £80 per unique customer calling you. And what's more, we'll both know who is calling you because we are going to give you a unique phone number where we can both monitor the results of the advertising and you'll even be able to capture any missed calls or engaged calls because you'll get an email if someone hangs up!"

He then has to say that he does not want to pay anything to get any more business and that he is happy not knowing how his advertising with Golf Monthly is working because they are using the old smoke and mirrors technique of ABC and Readership figures!

The point is that media owners  can start owning an advertisers direct response marketing. And if an advertiser is not a multinational brand, all advertising needs to be direct response.

When the media owners help advertisers measure their expenditure across all media outlets they'll  become a partner rather than a media outlet.

Media owners will get called for advice. The power shifts to media owner because they are the expert.

The advertiser grows his business, he gives your more money and importantly more time and trust.

Smoke and mirrors marketing is on its way out. Admeter call tracking software has seen to that.

Media owners need to ensure that they can deliver measurable advertising for customers and there is some unique phone software that can now do this at low cost.

Media owners should never have to sell a "late page" at a low rate ever again.

They'll know the value that a page is really worth in terms of calls to a customer that takes that page.

Media owners will be able to help customers create better adverts because they'll enable testing of full page, half page, quarter pages and different ad treatments.

In short, media owners must embrace the risks attached to direct response advertising and help clients de-risk marketing. Because if the media owner doesn't do it, the advertise will.

• If you're a media owner and you want to start up a pay-per-call media business that will revolutionise your finances please call us.

• If you're an advertiser in media then please get in touch to find out what your advert is truly worth.

Please email graham.pollard@admeter.co.uk

P.S. We have set up directories with local newspapers where clients just pay per call. The beauty of this is that once you have captured phone numbers from customers with these directories you have an opted-in list that can be sold to other advertisers. It's Groupon by phone.

Missed Call Alerts And SMS Response from Call Tracker AdMeter

There's nothing worse than investing in marketing to get calls only to have those calls unanswered. With Admeter you've at least got a chance to recover that lost custom with ouremail and sms alerts

But there's something neater that you can do to ensure you don't lost those customers that didn't get through.

SMS Respond is similar to the Missed Call Alert feature within AdMeter, but this time it is the caller whose call has not been answered that receives a message.

Imagine you are a property agent and you get lots of calls...some of those calls may go unanswered, for example, at lunchtime. Now of course you'll get back in touch with those callers by using the missed call alert feature but what about having a holding message sent out to the callers mobile phone? Via text?

How to turn a negative missed call into a positive automated marketing with Admeter

With AdMeter you can configure a text message that goes out to all missed callers. This may be a simple,

"Sorry we missed your call. We're out with clients on viewings. We'll call you as soon as we can. Gary Mays, GM Properties."

Or it could be a more direct message of;

"We're sorry you could not reach us. My personal mobile is 0795 128487. Incidentally if you don't have a mortgage I recommend James Smith mortgage adviser"

Whatever approach you take, there's something you can do to prevent the missed caller from going elsewhere and you missing out on business.

You can create whatever message you think appropriate for your business and send it to either mobile callers only or to both mobile and landlines. (Landline callers hear a text to speech playback of your message).

This is automated marketing that you can set and forget.

We think this is a great way to use the Admeter system and make the most of missed calls. We'd be happy to help you set up SMS Respond. Gives us a call.

Telephone Tracking Numbers & Google's Analytics Clicks vs. Visits

There is an important distinction between clicks (such as in your AdWords Campaigns report) and visits (in your Search Engines and Visitors report).

The clicks column in your reports indicates how many times your advertisements were clicked by visitors, while visits indicates the number of unique sessions initiated by your visitors.

There are several reasons why these two numbers may not match:

• A visitor may click your ad multiple times. When one person clicks on one advertisement multiple times in the same session, AdWords will record multiple clicks while Analytics recognises the separate page views as one visit. This is a common behaviour among visitors engaging in comparison shopping.

• A user may click on an ad and then later, during a different session, return directly to the site through a bookmark. The referral information from the original visit will be retained in this case, so the one click will result in multiple visits.

• A visitor may click on your advertisement, but prevent the page from fully loading by navigating to another page or by pressing th_ir browser's Stop button. In this case, the Analytics tracking code is unable to execute and send tracking data to the Google servers. However, AdWords will still register a click.

• To ensure more accurate billing, Google AdWords automatically filters invalid clicks from your reports. However, Analytics reports these clicks as visits to your website in order to show the complete set of traffic data.

We'll help you set up your Google Analytics with the Admeter dashboard and show you how we can measure calls as well as clicks.

To find out how AdMeter can help you measure your Google PPC campaigns and their online and offline measurement, please get in touch with us.

PCI Compliance UK - What is PCI Compliance?

What is PCI – Payment Card Industry (PCI) Data Security Standard (DSS)?

PCI DSS originally began as five different programs: Visa Card Information Security Program, MasterCard Site Data Protection, American Express Data Security Operating Policy, Discover Information and Compliance, and the JCB Data Security Program. Each company’s intentions were roughly similar: to create an additional level of protection for card issuers by ensuring that merchants meet minimum levels of security when they store, process or transmit cardholder data. The Payment Card Industry Security Standards Council (PCI SSC) was formed in 2006.

Companies aligned their individual policies and released the Payment Card Industry Data Security Standard (PCI DSS).

With examples of high profile security breaches increasingly common in the media, complying with the PCI standards has never been more important for companies wishing to take payments over the phone.

Is it Law?

Essentially, PCI compliance, whilst not a legally required obligation, is an obligation that all credit card companies now insist upon. Should there be a breach in your security in whatever format, that results in a fraudulent use or loss of credit card details, and your company is not PCI compliant, there will be several impacts:

1. You will be required to pay compensation
2. Credit card companies may impose a significant fine upon you
3. You will potentially losethe ability to accept credit cards.

Online payments vs. over the phone

Whilst online transactions are relatively secure, transactions over the phone are potentially very insecure. Examples are:

1. The person handling the call writes the credit card details down for later processing.
2. Recordings of sales calls where credit card details are given are made and not secure.

At the end of the day, any system where a human being is listening to credit card details being given over the phone is based on a level of trust. A PCI compliant system takes the need for trust out of the equation.

The solution? PCI compliance software

AdMeter work with one of the only 3 Level 1 accredited suppliers of PCI phone based solution and our systems fully integrate.

If you think you need a PCI solution, or just want to explore the subject in more detail, please contact us via email (support@admeter.co.uk) or telephone, and we will be happy to answer your queries, and where appropriate put you in direct contact with our PCI partner.

Some PCI compliance myths

Please find below a list of common myths often raised during discussions with organisations taking and or processing card payments.

Myth: I’m a small merchant who only takes a handful of cards, so I don’t need PCI.

Fact: This is a common misunderstanding, small merchants handling small numbers of transactions per year believe they are either exempt from compliance or believe they only need to be level self certified. If you are a merchant and are set up to take/process cards transactions by any mechanism- then you need to be complaint. In addition all transaction types count towards a cumulative total to determine what level of compliance a merchant or organisation needs to adhere to.

Myth: PCI only applies to e-commerce companies.

Fact: No, PCI applies to every company that stores, processes or transmits cardholder information. In fact anyone who takes card present transactions that involve POS devices are typically more at risk than e-commerce solutions. Quite often these types of transactions involve storage of track data (which is forbidden under PCI). Compromise of this type of data may bring heavy fines and requests for compensation from the banks involved.

Myth: You only have to be PCI compliant with the majority of criteria.

Fact: The pass mark for PCI is 100%, so if you fail even one of the criteria, you are not PCI compliant. The standard is not meant to be something to strive for; it is essentially a floor, a basis for further security measures. Failing to achieve even one of the requirements is failing to meet a basic standard for handling cardholder information. All companies that handling/storing this type of data should be aiming to exceed the standard. It’s not just a security standard is also good business practice.

Myth: I only need to protect my credit card data, not debit card related data.

Fact: Incorrect - both are required. Many debit cards are dual-purpose ‘signature debit’, which can be used on debit and credit card networks. As such, they are covered under PCI and must be protected in the same way as credit cards.

Myth: I can wait until my business grows.

Fact: Incorrect - the PCI standard applies to all sizes of businesses and waiting could be costly. Should you be compromised and not be PCI compliant, the fines and the compensation requirements by the banks (it typically costs between £50 and £90 to replace one card) could be substantial.

Myth: I can just answer ‘yes’ to all the criteria on the Self-Assessment Questionnaire (SAQ).

Fact: The Self-Assessment Questionnaire (SAQ) is a mechanism for getting the information about the level of your compliance to your merchant bank. The standard applies at all times. Just saying yes to the questions puts you at great risk. If a compromise took place and it was obvious that you were not and have never been PCI compliant, the matter would be taken very seriously. You would be risking your whole business by answering ‘yes’ to the questions, when there is no factual basis for the answers.

Myth: I can wait until my bank asks me to be PCI compliant.

Fact: The dates for merchants to be PCI compliant are long gone. You are responsible for making sure you are in compliance. Waiting until the bank asks you could be very costly indeed. If you receive a random investigation/audit and are deemed as negligent you could be fined without a breach.

Myth:   As a merchant I did not sign anything to say I would be complaint; therefore, I don’t need to be.

Fact: The PCI standard forms part of the operating regulations and rules under which merchants are allowed to operate merchant accounts. The regulations signed when you open an account at the bank state that the regulations have to be adhered to. Even if you have been in business for decades, PCI still applies if you store, process or transmit credit cards.

Myth: As a merchant, I’m entitled to store any data.

Fact: Many merchants believe that they own the customer and have a right to store all the data about that customer in order to help their business. Not only is this incorrect regarding PCI, it may also be a violation of law and legislation regarding privacy. The PCI regulations specifically forbid storing of any of the following:

1.  Unencrypted credit card number

2.  CVV or CVV2

3.  Pin blocks

4.  PIN numbers

5.  Track 1 or 2 data

Any of the above found in databases, log files, audit trails, backup’s etc can result in serious consequences for the merchant, especially if a compromise has taken place.

Myth: One vendor and product will make us compliant.

Fact: Many vendors offer an array of software and services for PCI compliance. No single vendor or product, however, fully addresses all 12 requirements of PCI DSS. When marketing focuses on one product’s capabilities and excludes positioning these with other requirements of PCI DSS, the resulting perception of a ‘silver bullet’ might lead some to believe that the point product provides ‘compliance’, when it’s really implementing just one or a few pieces of the standard. The PCI Security Standards Council urges merchants and processors to avoid focusing on point products for PCI security and compliance. Instead of relying on a single product or vendor, you should implement a holistic security strategy that focuses on the ‘big picture’ related to the intent of PCI DSS requirements.

Myth: Outsourcing card processing makes us compliant.

Fact: Outsourcing simplifies payment card processing but does not provide automatic compliance. Don’t forget to address policies and procedures for cardholder transactions and data processing. Your business must protect cardholder data when you receive it, process charge backs and refunds. You must also ensure that provider applications and card payment terminals comply with respective PCI standards and do not store sensitive cardholder data. You should request a certificate of compliance annually from providers.

Myth: PCI compliance is an IT project.

Fact: The IT staff implements technical and operational aspects of PCI-related systems, but compliance to the payment brand’s programs is much more than a ‘project’ with a beginning and end – it’s an ongoing process of assessment, remediation and reporting. PCI compliance is a business issue that is best addressed by a multi-disciplinary team. The risks of compromise are financial and reputational, so they affect the whole organisation. Be sure your business addresses policies and procedures as they apply to the entire card payment acceptance and processing workflow.

Myth: PCI will make us secure.

Fact: Successful completion of a system scan or assessment for PCI is but a snapshot in time. Security exploits are non-stop and get stronger every day, which is why PCI compliance efforts must be a continuous process of assessment and remediation to ensure safety of cardholder data.

Myth: PCI is unreasonable; it requires too much.

Fact: Most aspects of the PCI DSS are already a common best practice for security. The standard also permits the option using compensating controls to meet some requirements. The standard provides significant detail, which benefits merchants and processors by not leaving them to wonder, ‘Where do I go from here?’ This scope and flexibility leads some to view PCI DSS as an effective standard for securing all sensitive information.

Myth: PCI requires us to hire a Qualified Security Assessor (QSA).

Fact: Because most large merchants have complex IT environments, many hire a QSA to glean their specialised value for on-site security assessments required by PCI DSS. The QSA also makes it easier to develop and get approval. However, PCI DSS provides the option of doing an internal assessment with an officer sign-off if your acquirer and/or merchant bank agrees. Mid-sized and smaller merchants may use the Self-Assessment Questionnaire (SAQ) found on the PCI SSC website to assess themselves providing they fall under that category and criteria.

Myth: PCI makes us store cardholder data.

Fact: Both PCI DSS and the payment card brands strongly discourage storage of cardholder data by merchants and processors. There is no need, nor is it allowed, to store data from the magnetic stripe on the back of a payment card.

If merchants or processors have a business reason to store front-card information, such as name and account number, PCI DSS requires this data to be encrypted or made otherwise unreadable.

Myth: PCI is too hard.

Fact: Understanding and implementing the 12 requirements of PCI DSS can seem daunting, especially for merchants without security or a large IT department. However, PCI DSS mostly calls for a good standard of security which should be in place within your organisation anyway. Even if there was no requirement for PCI compliance, the best practices for security contained in the standard are steps that every business would want to take to protect sensitive data and continuity of operations.

When people say PCI is too hard, many really mean to say compliance is not cheap. The business risks and ultimate costs of non-compliance, however, can vastly exceed implementing PCI DSS – such as fines, legal fees, decreases in share price and especially lost business. Implementing PCI DSS should be part of a sound, basic enterprise security strategy, which requires making this activity part of your ongoing business plan and budget.

So now you know what PCI Compliance is...

Charity and Non-Profit Marketing With SMS Data Gathering

Charities and non-profits are in a perfect position to use sms text marketing to help get donations.

One of the easiest ways to do this is to build an sms texting database by capturing mobile phone numbers at the moment people call. Rather than having to have an agent or staff member do this it it possible to automate the whole thing.

Charity and Non-Profit Marketing Just Got Easier from AdMeter on Vimeo.

When someone calls the charity phone number the caller gets and option to opt-in to receive further messages via their mobile phone from the charity.

Not everyone will opt-in, but those that do are then good candidates for one-off campaign messages, (such as a time-critical fundraising effort) or for regular communication of important messages.

With texts being opened 97% of the time within 3 minutes, this is an effective means of communication. It is also very efficient as donations can be made easily by texting back to another number or clicking to go to a donation page or calling the charity with a single click.

Admeter supports charity work and is delighted to offer the set-up of this system on a no-cost basis to a charity every month.

Admeter only charges for the texts which are used in the outgoing campaigns.

Charities do not need any telephone software upgrade and this system can be set up quickly and without any fuss. All it requires is for the charity to publicise the unique Admeter.co.uk phone number.

As well as the text opt-in function Admeter.co.uk can provide call tracking metrics enabling a charity to know exactly what marketing works, whether it's offline or online marketing.

Please contact us at www.AdMeter.co.uk today to find out how we can help you raise money for your cause.

Call Tracking Answers The Social Media Marketing Response Question.

One of the biggest debates going on in marketing is “Does Social Media work to make sales?”

Business is about making sales. Nothing happens until someone sells something. No manufacturing, distribution, retailing...or getting paid! Therefore the investment of time and resources in social media has to be one that pays.

Whether Twitter, Facebook, LinkedIn or blogging, social media can be classified as being part of the “Nudge Effect” a series of communications that nudge the potential customer into taking action...whether clicking or calling.

Being able to track this Nudge Effect accurately and over a long period of time can give a true picture of your value generated from social media.

For example, if you are Tweeting on a  regular basis and someone clicks on a link to your website, dynamic numbers from AdMeter.co.uk can capture any subsequent phone call that prospect makes and tie it back to that Twitter account.      

This means you can tell  exactly how many calls are being generated.

And this can be done for all social media outlets with specific phone numbers.

There are other reasons to use call tracking numbers in social media. For example if you are running display adverts online on blogs or Google and you have the phone number in the advert, you may find prospects call without even clicking the advert. By using call tracking numbers you can find out that these adverts are working better than you thought.

There is no need to rely on your staff asking callers “Where did you see our number?”.

Firstly, they’ll forget a lot of the time. Secondly, the caller may not remember or just make up something to please the sales person. The caller just really wants information or to purchase, not to be surveyed about where he got the number.

Call tracking numbers can also be used in video and pictures, something that work well with social media. You can easily embed these unique tracking numbers in the content and should anyone click to your website via this visual content, dynamic numbers will mean you can track these calls back.

This type of Premium Data was thought to only be available to multi-million pound brands but Admeter’s dynamic numbers can be used by any company, from sole traders right up to digital agencies handling hundreds of clients and thousands of social media channels..

Dynamic phone numbers captures the missing information that you need to make the right decisions about your social media; namely is it making you money?

When you consider the nudge effect of social media, email marketing and traditional advertising it makes sense to know which one actually resulted in “that” call. The one that makes you money.

Call us to find out more.

Phone call tracking systems helps car dealers get 300% more leads

We have lots of car clients using our call tracking systems. From big motoring magazines such as AutoTrader South Africa, (yep, we’re used in Africa, North America and Australia) through to individual dealerships.

These companies are all heavily reliant on the phone to get leads and customers into their dealerships or to respond to advertising.

Ford Retail's secret weapon pulls in enquiries for car dealerships nationwide from AdMeter onVimeo.

Our call tracking system is ideal for companies that want to know where leads are coming from without having to ask that question of the caller.

Because when you start the conversation with a question such as, “Where did you see our advert?” you’re not asking the question that’s going to make you money. Firstly, you have to get the sales person to ask that question, which 9 times out of 10 they won’t and secondly, even if they do ask the question the customer probably won’t remember and will be under pressure to remember. That’s not how you want to start the conversion process of prospect to client!

Don't Ask, Just Know

With call tracking dynamic numbers from Admeter, you don’t have to ask these questions. The phone number automatically changes on your website according to where the enquiry came from. So if you are getting a lead from Google PPC adverts, there’ll be a different phone number for organic generated leads.

In fact, you can even measure which keywords are delivering you the leads....the system is that sophisticated.

When you combine this functionality with missed call alerts, (which means you never miss out to another vendor because you didn't answer the phone) as well as call recording, (which allows you to fine tune sales pitches as well as research what prospects are saying) then call tracking is a must for anyone in the motor trade.

When you know how well call tracking enables you to make marketing decisions, it’s not surprising that the motor trade is one of our best clients.

Take the example of one client that has used AdMeter for the last 36 months. During that period they have reduced the cost per phone lead by around 60% and increased their leads 300%. They have been able to do this by tracking what works, stopping what doesn't and fine tuning their sales pitch. Good, straightforward stuff.

These are the sort of figures that are possible with AdMeter handling call tracking.

Whatever marketing you are doing, whether PPC, email, social media, local newspapers or national media - then you will make better returns using call tracking systems.

if you’re not using call tracking, or not getting the most out of it, then please give us a call and we’ll be glad to help you.

Tracking Call & Email Responses From Online and Offline Marketing

Admeter Email Tracking helps you understand the total response to your marketing. Because Admeter can track email responses as well as calls.

Let's say you're advertising online, perhaps with Google Pay-Per-Click. And your doing all the right things with your keywords AND you are also tracking offline response from pay-per-click...using Admeter's dynamic numbers (more here about that).

But there's something you've yet to figure out.

How on earth am I going to track those that email me an order or email me for more information and then buy?

When you're investing marketing money, you're going to want to know exactly how many leads and conversions you get. If a prospect emails you, you're going to want to tie it back to the Google Ad, the magazine or the newspaper ad.

Online Advertisers can easily track email responses with AdMeter.

The clever people at Admeter, (that's us) have made it possible for the email address on your website to change dynamically. What this means is that whenever someone clicks an advert, the email address on your website will reflect that advert and be tied to it. It means if you get an email enquiry you know exactly where it came from.

Watch the video to see it in action...

Admeter - tracking calls and emails online and offline from AdMeter on Vimeo.

Ofline Advertisers can use specific and unique email tracking addresses with AdMeter.

If you are advertising in a magazine, newspaper or flyer...whatever offline methods you may want to use, AdMeter can give you a specific and unique email address. This enables you to know how many email enquiries you get from a particular advert of campaign.

So it's not just calls that you can track offline and online, it's email enquiries too. And just one email conversion you get could change the way you manage your media. It could turn a loss-making campaign into a profitable one. And a minor profitable one into a blockbuster advert.

The AdMeter email system gives you the tools you need.

The email format requires that you use one of the currently available AdMeter system domains:

• Ad-mail.co.uk
• Ad-ml.com
• Ad-ml.co.uk

You can add whatever is appropriate as the “front” part of the email. You might therefore decide upon:

mailer@mycompanyname.

Or

google@mycompanyname.

These will (depending upon which domain you choose) become:

mailer@mycompanyname.ad-ml.com

or

google@mycompanyname.ad-ml.co.uk

The next requirement is a destination email address. This will be the address you want to receive the emails on. The AdMeter email system functions in a similar way to the telephone side of the platform – each number has a destination number which is the phone line that will ring; likewise, each email address needs a destination email to receive the mails.

Importantly, in order to conserve total privacy, AdMeter never sees the content of any email – we merely route it straight to the recipient. We do however store the quantity of emails to each AdMeter address together with the sender’s email details, date of receipt etc in order to allow the production of reports and analysis.

Get in touch with us if you want to track all your email responses as well as your calls from social media, adverts, direct marketing or PR.

SMS Texting Services - Admeter's A Dynamic Marketing Machine!

Why Your Humble Text Message Is Your Marketing Machine 90% of texts are opened within 3 minutes – compare that to email which only 15% beats the spam filters...and when you text your own prospects and customers you have complete control of the message.

Because AdMeter automatically captures the mobile numbers of people who call you, you have a ready made database of people you can communicate with. What's important about this is that you aren't buying in leads, these are leads you have already paid for...you just need to make the most of them.

Often, AdMeter clients forget that SMS is part of the AdMeter system and is a very powerful tool. We're on mission to ensure that all our clients know about and use it before taking options such as deal websites that promise a lot but don't deliver what you expect.

For example we were talking to owner Wendy Oxlade from the The Shoulder of Mutton in Playhatch, a restaurant in Berkshire. She told us she had used Groupon, but hadn't used text marketing.

“We did an offer with the BIG G and the company were so bad we told them we were not redeeming any vouchers and in the end they gave everyone their money back.”

Let me ask you a question...

When a deal website offers your services or products and takes 50% commission who are they looking after? Is it you, the hard-working owner? Or the big investors looking to make millions when the company floats on the stock market?

The trouble with lots of voucher schemes is that they sell only to those looking for CHEAP offers. What’s worse, they don’t give you any of the email addresses they have collected! They know that having a contact email, (or even better a mobile number) is where their value is. If you are a restaurant, your value comes from having a starving crowd thinking about you when they are hungry or want to have a night out.

If you are a business to business company you need to have your clients thinking about you exactly at the moment they want to solve their problems. For them to be thinking of you, it needs you to be in their thoughts.

One way for you to do this is keep your herd of customers intact through text messaging.

Don’t let others rustle your herd away. Keep in touch with them with text messaging.

Send them offers of value, news, special events but most of all – remind them that you are the place for them to go when they want to buy.

With AdMeter all your SMS and texting needs are at your fingertips.

• You can automate texts so everyone gets one when they call you (upsell/upgrade offers)
• You can broadcast special news and offers
• You can refer partner offers, (and they can reciprocate to you)

The SMS suite in AdMeter has 6 separate modules:

• Send One-Off SMS
• Broadcast SMS (requires the CRM Module)
• SMS Respond
• SMS Alert
• SMS Reporting
• SMS Ignore

To ensure you are utilising your data in the best way, get in touch and ask us about sms text messaging and how it can keep your herd intact, (and grow it).

AdMeter.co.uk Best Call Tracking Software by topseos.com Dec 2012

TopSeos.co.uk, the independent authority on search and software companies has just released the latest rankings for December 2012.

AdMeter has been named as the top call tracking software company.

There's a long and involved process that goes into ranking call tracking companies. The evaluation determines the strengths and weakness of each firm and also interviews clients to ensure they get the user's view on what the company is like.

AdMeter is delighted to hold the position of top call tracking software company and we will keep adding to our services and systems to offer the best to our customers old and new! Call us today to find out how we can help you with our top rated call tracking software system.

ABOUT topseos.com

topseos.com is a well-known independent authority on Search vendors. Established in 2002, the goal of topseos.com is to recognize and rank those individuals or companies providing the best on-line marketing services all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top internet marketing service provider by the independent authority. This website is being visited daily by thousands of visitors all over the world looking for the best services available. The website also provides various types of facilities other than the independent rankings which provide useful information to customers and providers of on-line marketing services.

Marketing Analytics Failure - Offline Response To Online Marketing

Google AdWords analytics...don't you just love them? When it comes to marketing analytics you have to know the whole picture.

Here's a short 3 minute video showing you why it's important to measure more than just clicks.

A loan company is spending around £20 per click... But it doesn't know if its Google AdWords campaign is generating clicks or the more valuable phone call that it seeks...

There's a simple solution to not knowing your offline response to online marketing... Let us know if you want help with this and we'll take you through the simple process of dynamic numbers...and how they can measure your on-line marketing and your telephone and email responses.

Call Management Systems in Action!

The AdMeter Call Wall is intended for use in a call centre type environment or as a call centre type tool and allows for a live display of call information by day, week and month.

It's really useful as a visual guide to how many calls are coming in and this allows you to make decisions on how many people should be on the phones. When you see you've got lots of activity you can man up...when calls drop off you can re-assign staff on to other tasks...as you are serving callers it's a prime way of ensuring you are always doing it the right way..

Here's video of the Call Wall in action with some ideas how to use it.

AdMeter Call Wall visual display of calls in real time. from AdMeter on Vimeo.

How To Use Your Call Wall.

Accessing the Call Wall, (Single AdMeter system)

Select: Calls > Open Call Wall

The Call Wall page will now open. Note – all entries will be zero until a call is made to one of your AdMeter numbers, at which point the display will populate.

The left hand side of the display shows which campaign or promotion generated the call.

Accessing the Call Wall (Group Tool Users)

Select: Group Calls > Open Call Wall

The Call Wall page will now open. Note – all entries will be zero until a call is made to one of your AdMeter numbers, at which point the display will populate.

The difference here is that the left hand side of the display shows the volume of calls by each dealer within the group.

Using the Call Wall

It is suggested that you access the Call Wall via a separate system and even a different browser to your normal operating platform. This is because, whilst the Call Wall refreshes automatically and the call volumes will increase as they come in, if you navigate away from the page, when you return the data will be zeroed again until the next call arrives.

The Call Wall is not subject to the auto log out function of AdMeter which occurs after 15 minutes of inactivity so you can leave the Call Wall running all day with no interruptions.

It is available on both single system and on Group systems.

It is a distinct module and requires a role to be added to your system user details before you can access. If you don’t have the role or are unsure, please contact your account manager or email support@admeter.co.uk