Real Estate Agents and Realtors Missing Calls! Get Call Tracking!

Some things never change in their importance.   One of them is that in business you must "know your NUMBERS".  

Measuring your leads/conversions and sales means you can keep score.

And without keeping score you are drifting without the knowledge of how you are doing or how you could be improving your business...

The Negotiator magazine recently ran a news report on how Admeter can help real estate agents do their marketing in better way...check the video below

Estate Agents use call tracking to increase profits.. from AdMeter on Vimeo.

Admeter helps you keep score with 100% accuracy  

And it's helped one of our Admeter clients increase leads by 300% and reduced costs by 66%.

Admeter works by using intelligent telephony and allocates unique telephone numbers to each marketing channel.

These numbers are seamlessly forwarded to the main landline number of the estate agent.

No software is required and no newphone lines are needed.

By using unique telephone numbers and an easy to use but highly-sophisticated and secure internet based reporting tool, there are 9 effective ways for Estate Agents to improve yourmarketing swiftly and easily;

1. Easily and accurately monitor the response to diverse marketing channels
2. Get email alerts of missed/engaged calls which means never missing a buyer
3. Motivate Sales Teams to embrace “Speed to Lead” philosophy
4. Capture Phone numbers of all buyers for follow-up marketing
5. Graphically compare different marketing for cost & conversion
6. Listen to recordings of conversations for training by sharing best practise
7. Devise new processes to refine the buyer/seller inquiry system
8. Build excellent customer service and alleviate Sales team frustration
9. Reduce media advertising by negotiating with FACTS

If you are already thinking about this stuff or want to find out more then call us at Admeter towers...

If you aren't...that's ok, we'll be here for you in 2013 whenever you're ready.

Yours in “Estate Agentship”

Graham PollardDirector, www.Admeter.co.uk

Admeter! For your call tracking measurment phone 0800 158 8818 or emailvideo@admeter.ad-ml.co.uk

P.S. We have a no cost call tracking set up for newer estate agent and property clients for the next 7 days.

Beware Old Call Tracking Numbers Being Recycled

When you are buying a call tracking system you will be supplied with special phone numbers by your call tracking company.

These numbers are unique numbers used to track phone response from lots of different types of marketing.

Now just imagine how problematic it would be if these numbers that you are assigned are in fact not unique...but have been used in the recent past by a different company. Then you have a problem because you won't be able to track the calls. What's worse is that you'll be getting calls from someone that wants something totally different to what it is you sell.

Some call tracking companies recycle numbers frequently

Some companies recycle call tracking numbers. This means that if they have been used by a company in the recent past for advertising but have gone out of business, changed business or just haven't paid their call tracking software partner (!) then it's possible their numbers have been recycled.

If you buy a number that has been recycled it's not the end of the world.

What is does mean is that you might get calls from people looking for new cars when you are a restaurant. Annoying for the customer and annoying for you...but if it's just a couple a month, you can probably get over it. 

But if it's a high volume, it looks bad for you, it wastes staff time and it completely throws out your figures in terms of being accurately be able to measure your marketing.

Something we recommend before you start marketing your unique number is to do a quick Google search on it.

You'll find out pretty quickly if the number is still "out there" and whether or not it's likely to cause you problems.  

We ensure all our numbers at Admeter are fresh. Unless you want a secondhand one, (for example a local business that is like yours, has just gone out of business and is still getting calls from the Yellow Pages you can handle!)

Want to talk FRESH call tracking numbers that won't let you down?

Is A Call Tracking System a Waste of Time and Money?

I have been debating for a while with some prospective users of AdMeter, who have said they think call tracking is a waste of time and money.

These are sophisticated marketing people so I have been listening closely to what they have said...after all, I want them to try out AdMeter so it makes sense if I can find out why they aren't buying it right?

The premise seems to be that when they look at call tracking systems measuring leads they say that they could be relied upon too much.

They suggest because someone responds to a particular email newsletter for example and the call tracking system picks this up...it doesn't necessarily mean that this email was responsible for the lead...it could have been the “nudge effect” of the direct mail, with the sms and the email that led to the call being made. Therefore, just tracking the call could lead one into a false sense of data namely thinking the other two marketing tools, (email and sms) could be dropped.

There is a good point to be made here. It’s true that there’s often a symphony of marketing tools being used by big companies to get the prospect to pick up the phone and make THAT CALL.  Relying only on call tracking data may skew results and prevent what we call ACCURATE THINKING.

However, there are a number of reasons that call tracking is invaluable...even if there are several nudge effects going on.

Firstly, I think that it is useful to ascertain which element of the marketing mix actually provides the “pick up the phone” nudge effect...

Even if this just tells you data about what you must not miss out i.e. best performing nudges... then this is a valuable piece of data from call tracking.

Secondly, call tracking systems like Admeter provide call recording. This is providing qualitative data and will tell any marketer just what other nudge effects are working.

The prospect’s own words, “I saw your advert in the newspaper (even if he responded to an email newsletter when calling) will highlight the nudge effects that are working. Call recording also enables you to grade the call and develop better conversion techniques...invaluable in themselves.

Thirdly, many companies really are relying on one or two major methods of marketing.

Their predominant methods are direct marketing. They are being used precisely to elicit a direct response. In fact, I would go as far to say that if companies are not making every piece of marketing direct marketing then they are really missing a trick. All marketing being direct marketing means that you should be tracking it. It’s likely to work straight out of the box. And when you hit a winner like this you really want to know about it.

So in closing, it’s true that brands which spend a lot of money in many different media may not be looking to call tracking to give them the all the big data they need. Then again, they aren't really engaging in response advertising.

However, most companies that do want to see a return on their marketing, understand that response equals leads and leads equals money most definitely do want to use call tracking.

For them, it is all about direct response. Branding is really a side issue. They want the phone to ring and they want to rake in the cash. Branding can come as a consequence of their direct marketing.

In my view, there is so much that call tracking systems can give in terms of insight and actionable information that they make ACCURATE THINKING something every company can afford and benefit from.

Easy marketing wins from call recording & tracking system AdMeter

Here's a little story that's based on true events.

And the reason it's relevant is because most companies still get prospects to call them to order or to ask for information. What prospects say and how the call is handled is a fundamental part of most businesses.

Take our client who is a law firm. Recounted below is a typical conversation that may take place on the phone. (I'd love to let you listen in to the recording but I can't for confidentiality reasons...but believe me, it's typical).

Q. "Hello, I found you on the internet. I need an experienced divorce lawyer with specialist pension splitting skills".

A."Our divorce solicitor is currently out of the office, would you like me to get her to call you?"

Q. "What sort of experience has she got? Are you talking about Mrs F?"

A. "Yes, she is experienced. I think she has worked here for 12 years"

Q."Does she specialise and have experience in pension splitting?"

A. "You'd have to talk to her directly about that. Shall I fix you an appointment?"

Q. "Does she have a direct line?"

A. "Yes, she does and she's back in on Monday next week."

"Ok, perhaps I'll call her then. Thank you.

End of story. 

Firstly, I know this happens...call recording.
 
Secondly, when clients want to buy they give off signals...such as high-net worth (think good client), pre-sold (done their internet research) knowledgeable, (want a specialist and realise they need one).
 
This type of enquiry is typical of someone ready to buy...whether personal law or business law or buying car servicing,  the phone call reveals so much.
 
And how you treat a phone call like this, (which in this case could be worth ten thousand or more in fees) reveals your preparedness... 
In this instance call recording tells us how it could it have been handled better...

• Perhaps by offering to email a biography and case study to the prospect, written by the lawyer?
• With maybe 10 testimonials?
• And capturing the mobile number to text out two appointments for the following week to choose from?
• And giving the mobile number of the lawyer with a time to call for an initial chat?
• And sending a survey with the information required to bring to the no cost 27 minute meeting at the choice of venue?

When you hear what's going on it really makes you think there's a better experience you could provide your prospects and clients, without it really costing you much.
 
To get call recording and tracking of calls use www.Admeter.co.uk 
There's simply no way to improve a firm as much as possible without first knowing how the phones are handled and what marketing is already doing to bring in leads. (Call tracking).
 
Marketing is endless...the things you can do are infinite. But there are easy wins.
 
Until every business is using call recording and trackingthe leads and where they come from I really can't call myself a success...there's too much business that's going missing. Over to you.

Call Tracking Systems and the Online Conversion Process

One of the problems that you might have if you’re a business doing online marketing is “How do you measure the offline leads you get?”

Call tracking and email tracking can solve this problem, because it records where someone gets your number or email by using media or even keyword specific numbers and email addresses. There’s a video about how it works here;

Phone conversions can double with call recording which is why you must track calls but also work hard to convert them...

Converting prospects into clients on the phone is a different process from doing it online. It can be much easier to hear what someone is saying, through call recording, and that makes it easier to adjust the sales story.

Because you can hear a caller...it may make a difference if you just adjust the approach you take to encouraging them to buy. That's why call tracking and recording is important.

One tells you the numbers and the other gives you human insight.

How to use call recording to make changes to marketing

For example, if you find out that you have a caller but isn’t quite convinced by Offer A but is then convinced by Offer B then BINGO! You have a different offer to test on the landing page. This could turn a non-profitable campaign into a profitable one.

With Admeter you can grade all your inbound calls with Call Grader so you can build up insight in how you can convert calls more effectively.

Call and email tracking can tell you a lot more than just where the calls are being generated. The Admeter system can help you fine-tune your prospect to customer process as well as ensuring you don’t lose any valuable data such as callers’ phone numbers.

Big Data collection

Because the big data you are collecting is valuable in quantity and quantity, you’ll also want to ensure it integrates with your CRM system, (which Admeter can do) and that you can easily read reports that make sense of what data you are collecting.

Admeter’s automated call tracking reports give you a snapshot or detailed a picture as you want. And you don’t have to remember to log-in. It can be set up so that the reports are emailed to you and your staff regularly. Take a look at our call track reporting guide.

When you want to see where your leads are coming from, integrate your data with Google Analytics, record conversations so that you can improve conversions and make every single lead you generate count...please get in touch so we can help you.

Remember we’ll help you discover where all your leads are generated, whether online or offline...and we’ll help you...

• Integrate directly with Google Analytics
• Get automated reports and alerts on information on call lengths, missed calls and engaged calls
• See where calls come from geographically
• Use the system to increase the conversions you make by phone

Take a no cost set up trial today to get your call tracking metrics and call conversions up and running...