Most businesses get reasonable numbers of referrals.
It’s often the main source of new business - providing more new clients than marketing campaigns.
Referrals are a credible third party offering you free advertising. And those doing the referring are making a public statement about your value, something that makes their clients more likely to try you out.
Up to 45% of service companies main source of new clients are refererrals.
But most companies do not have a system in place to generate more of the right kind of referred prospects.
A system can be switched on and off light a light switch. It’s not the same as word of mouth advertising, over which you have limited control.
How To Get Referrals And The Role of Call Tracking
It’s often the main source of new business - providing more new clients than marketing campaigns.
Referrals are a credible third party offering you free advertising. And those doing the referring are making a public statement about your value, something that makes their clients more likely to try you out.
Up to 45% of service companies main source of new clients are refererrals.
But most companies do not have a system in place to generate more of the right kind of referred prospects.
A system can be switched on and off light a light switch. It’s not the same as word of mouth advertising, over which you have limited control.
How To Get Referrals And The Role of Call Tracking
Ask yourself a few questions.
Who else has clients like your best clients?
Would they refer more clients to you if you asked them?
Can you reward those people that refer business to you? With a letter, a gift, a commission?
Can you offer those that refer you the chance to be heroes to their best clients?
Imagine if you were an solicitor. (Go on, it's just your imagination).
You want people to buy conveyancing from you, (that's the service that looks after the legal side of buying or selling a house).
You go to an estate agent and say you'd like to offer a voucher of £250 redeemable on conveyancing services to all their prospects. On the voucher there's a special unique and trackable phone number and email address (provided by AdMeter).
You also offer the agent a commission on every client they refer successfully.
The estate agent hands over the card to all his prospects knowing for a fact that any calls generated or any emails sent by his prospects may result in a referral fee. He's also delighted that this is tracked by technology that cannot lie, and he has access to it via the internet.
Soon referrals will be coming in to the solicitor from the agent.
This type of referral system can be employed by any business.
This type of referral system can be employed by any business.
The solicitor can replicate the system with accountants, banks, IFAs - anyone that runs a complementary business and has good clients the solicitor wants to help out (for profit reasons!).
- If you're a vet, you work with a pet shop and a dog grooming business.
- If you're a hairdresser you work with a gym and a spa.
- If you're a service garage you can work with a petrol station.
Don't be shy - AdMeter is the referral tool of choice
Many people are shy about asking for referrals. But if you offer a great service, by not asking for referrals, you are actually denying other companies the chance to use that great service.
Remember most people want to share “secrets about this great business I use” so you have nothing to fear by asking.
And if you make referrals part of an automatic supplier registration process, you have already broached the subject, which makes it easy to bring up again in the future.
Make sure you make it easy to get referrals for your firm.If you are asking for them like this;
“Hey John, is there anyone you know that we could do business for?”
And is the answer, “er.....let me have a think about it.......” Only to be followed by months of silence then don't be surprised.
The important thing when asking for referrals is to give people a frame of reference. You need to make the question more specific.
For example,
"John, you get lots of people who want conveyancing when they buy or sell a house. How about you make them feel good by offering them a voucher saving them £250 off my conveyancing fees? Maybe that will help someone choose you - or at least give you the chance to get their address details and put them on a mailing list?”
This is more likely to elicit the names and numbers of specific individuals.
Remember most people want to share “secrets about this great business I use” so you have nothing to fear by asking.
And if you make referrals part of an automatic supplier registration process, you have already broached the subject, which makes it easy to bring up again in the future.
Make sure you make it easy to get referrals for your firm.If you are asking for them like this;
“Hey John, is there anyone you know that we could do business for?”
And is the answer, “er.....let me have a think about it.......” Only to be followed by months of silence then don't be surprised.
The important thing when asking for referrals is to give people a frame of reference. You need to make the question more specific.
For example,
"John, you get lots of people who want conveyancing when they buy or sell a house. How about you make them feel good by offering them a voucher saving them £250 off my conveyancing fees? Maybe that will help someone choose you - or at least give you the chance to get their address details and put them on a mailing list?”
This is more likely to elicit the names and numbers of specific individuals.
Key Referral Partners
There are certain key influencers within your market and with call tracking and email tracking from AdMeter you'll be able to tell your potential partners that you can guarantee to pay them for any business they refer...because it will be automatically tracked.
You should ensure that you cultivate these people so that they refer business to you. AdMeter gives you the tracking tools you need to measure this successful form of marketing.
Get in touch and we'll help you to discover your own referral partner and set your AdMeter system up so that you can track any referrals they make to you.
Referral tracking from AdMeter gives you calls and email tracking to make a success of your business.
