Get Your Own Call Tracking Display With AdMeter - (Neat).

Display Customisation is easy with Admeter. Which is just as well because we all know that personalisation is what everyone wants.

Admeter Display Customisation from AdMeter on Vimeo.

AdMeter is a very comprehensive cross media response analytic data platform, and therefore has a vast amount of data that can be displayed , however not all of the data may be relevant to either your business or specific day to day information needs .

So AdMeter offers you the facility to change the way the screens appear and to include the information that is most applicable to your business.

Personalisation

This system is tagged to your specific user login details and will display as per your settings each time that you log in. You may have a college that also has access to the system that is looking for different infotmation from the data that you have chosen and they will be able to set up the Display customisation to reflect what they are looking for.

How to do it

When you first log in to your AdMeter system you will be presented with one of our default templates which include AdApps we think are probably most useful to begin with. However, we fully understand that you may be more interested in other aspects and want to be able to see the data on your main screen.
Customising Your Display

To customise your screen, select DISPLAY CUSTOMISATION at the top right of the screen.
A new section will open at the top of your screen as a series of Tabs across the top – each of these tabs will offer you a sequence of AdApps pertaining to the description.

You can view what each AdApp will look like by selecting the small “i” box in the top right corner of each.To close the example view select Cancel.

Style of AdApp

You will note there are 2 shapes for AdApps. Depending upon the nature of the information displayed, the AdApp may be a rectangular display or a smaller thinner display. You must drag and drop a wider display to the centre right of the page and the narrower displays to the left. You can't put a wide display in a narrow column!

Adding an AdApp

To add an AdApp simply select the AdApp you want from the Display Customisation area, and holding the mouse button down, drag it onto the screen display area. The AdApp will create a yellow framed box on the screen where it will fit and when you de-select the mouse button the AdApp will drop into place.

Re-Arranging and Deleting AdApps

You can re-arrange the order of tiles in a similar way. Whilst in Display Customisation mode, simply select the AdApp to move, keep the mouse button pressed down and drag it to its new position.

Deleting AdApps can be done at any time. Select the cross in the top right corner. You will be asked if you wish to continue or cancel the deletion.

AdMeter allows you to tailor the exact data view that is best for keeping track of the information to help make your Business or department function efficiently.

For more help telephone 0800 158 8818
Email Video@Admeter.ad-ml.com

3 Simple Ways for Telcos to Improve Client Service in Just 30 Minutes

Video Shows Telcos 3 Simple-Yet-Effective Ways to Improve Client Service in Just 30 Minutes from AdMeter on Vimeo.

Free Video Shows Telcos 3 Simple-Yet-Effective Ways to Improve Client Service in Just 30 Minutes. And it's true!

We recently helped a Telco retain some major business by enhancing the call data they were sending to the client. The problem they had was that they were just sending the basic “accounting style” data...like how many thousands of minutes and how many calls were being generated every month...

Like many “satisfied clients” this major business was looking around looking at other Telcos and realised there was a lot more they could be getting...

Fortunately, Admeter came to the rescue by taking the raw CDR data and turning into marketing information reports that the client loves... The Telco has retained the client...can offer them more value and I reckon that client has gone from being “just satisfied” to “loyal”.

We all know this Telecoms business is a highly frustrating business.

What most people don’t mention is that there are solutions to client problems already out there – you just have to find the right partner who is already doing what your clients want...

Other Telcos don’t want you to know about this enhancement of CDR data... they’d lose their advantage over you!

But let me ask you a question....

If no-one is telling you about enhancing CDR data for marketing, what other things are being hidden from you?

Plenty!

If you are already thinking about this stuff, you might like to test drive it today, 

Yours in “Telecomship”

Graham Pollard

Director, Admeter.co.uk

P.S. If you aren’t the person who looks after your client’s call data please let them have a copy of this email by forwarding it on – we don’t want you to miss out on this..

Media Owners Won't Do It For You (Call Tracking That Is)

Ok, put your hands up. Have you ever sold media space? Have you ever quoted things like ABC, Readership or said "We're the number one publication you pay for the environment of the magazine."

Shame on you if you have. Because as a media owner there's only one thing that you should be selling. And that's leads. Every business wants leads. And when you give them to clients they'll love you for it. They'll give you heaps of money. Every year.

Listen to what a radio sales executive says about selling radio airtime...

Why You Must Track Your Advertising With Call Tracking...Because Media Owners Won't Do It For You from AdMeter on Vimeo.

It's smokes and mirrors time as media owners battle it out to get hold of your advertising budget.

You see, media owners don't have a clue how much response you get.

They don't know how to produce direct response adverts that kick butt.

They don't share the risks of advertising with you.

Because they don't monitor the success of failure of advertising campaigns they are not experienced enough to be able to advise you on your marketing.

The only way you can know if an advert is working is by tracking. And when you do this you'll have all the knowledge you need to negotiate better advertising rates, from a position of strength.

What the video above reveals is that media sales people don't know how to sell because they have never been taught that it's about results for the advertiser and not for their employer.

It's about generating leads, not about hitting their targets.

It's about putting advertisers first and foremost and doing everything in their power to get quality response profitably for the advertiser.

As an advertiser wanting to track your media you should invest in call tracking software from AdMeter.co.uk

It will revolutionise the profitability of your lead generation. We reckon you'll be getting 300% more leads within 18 months.

Unless of course you like all that Magic Circle smokes and mirrors stuff that media reps bang on about.

Track your advertising response with AdMeter. Rated number one call tracking service by TopSeos.co.uk (and that's what they say...not what we told them to say).

Call me today, I'm Graham Pollard, Director of AdMeter and all round friendly guy.

0800 158 8802

PS I did a video for a media owner on how I'd stop his paper going out of business.

Just for fun you can see it here;

Media owners use Admeter's pay per lead tracking system to beat Google from AdMeter onVimeo.

Ten Ways AdMeter Will Make You More Money

Short and sweet. Here's a top ten ways to make you more money from AdMeter's call and email tracking service. Which is really what we are about.

1. Making sure you don't miss any calls from people trying to give you money. We use email and sms alerts to let you know the phone number of the person who couldn't get through to you. Simple. But imagine what 8% extra business would be like this year. (And next). See the missed calls video here
2. Getting more sales on the phone. Yep, once you realise you have someone that doesn't know how to answer the phone, listen to the prospect and convert that call to sales....you'll be able to do something about it. Sweet. That's what call recording is for. And call grading. We do both.
3. You know that advert you are running? Imagine what would happen if you knew it was getting zero phone calls but it cost you £500 a month. Well, £500 cash is a lot of money. So if you know it ain't working, because of call tracking from AdMeter, then you can stash the cash in your bank or use it to try something else...like advertise somewhere else that does make you money!
4. You know all those people that phoned you last year. Would you like to send them an SMS text to their mobile phone with a special offer if they order today? Oh dear...you forgot to capture all their mobile numbers? What a shame. BUT FEAR NOT! AdMeter has recorded the phone number of everyone that called you on the tracking number you installed AND CAN TEXT THEM OUT because we have a text marketing bit to our system. Phew. Lucky you.
5. Google. Love it. Hate it. Gotta deal with it. You've been advertising on Google with those PPC things and your click costs are going up and up. But your clicks aren't turning into money. At least you don't thinks so because you aren't getting many people emailing you from your website. Duh! That's because they are probably calling you instead! People like using the phone and if you are doing PPC and you aren't tracking the number of calls you are getting from the ads you're missing out saving a whole bundle on bad ads and earning a bundle by binning winners!
6. Twitter, Facebook, Google + and all that social stuff. Waste of time? Maybe. Maybe not. They could be making your more money. Or none. But when you install AdMeter as your best friend and call tracking service your best friend will tell you the SOCIAL MONEY REALITY of whether you are getting calls. And if you are - that's gonna make the social stuff worthwhile. If you aren't...well you can always invest your time on something else.
7. Your driving phone enquiries via 15 different media. Your pieces of paper recording who's calling from which advert and what they're responding to and which offer works and when....well those bits of paper resemble something Picasso drew just before he fell asleep. What you want are facts, at your fingertips, of the promotions that work and you want that tied to your CRM data so you can see the full pathway of lead to conversion, and that's for offline stuff!  Hooray...you've found AdMeter and it's a machine. Machines don't need food and water and they record Everything you tell them to. Including comparing cost per call from 100 different media responses!
8. The Negotiator. Should be the title of a film. (Not about Estate Agents though). Are you tough enough to be the negotiator? Do you know exactly what every media outlet is worth to you. Have you got what it takes to draw a figure on a piece of paper and tell the media rep that it's all you're gonna pay because that's how much their newspaper/magazine/radio station adverts are worth? When you have the power of information you take the lead. In fact I'd recommend letting the media rep tell you their prices are going up first and then you hit them with the fact you've been measuring the calls from their media. Show them the stats. And tell them they aren't performing as well as they used to. You'll get used to the stunned silence and the lower rates you'll pay for ads.
9. Office A is doing really well. But office B is doing better. And you know that because AdMeter is showing you that office B is getting 3 times as many calls as office A. You really want to find out why. So you put a call in to office B to find out. The thing is...they are all on the phone doing outbound calls to drum up business...which means you, as the boss are pretty frustrated getting trying to get through. In fact, you slam down your mobile because the information you want you can't get! Still, sitting in your chair with your cup of tea calms you down and what happens next tells you why office B is winning the game....You get a text through offering you a special price to buy from office B with a promise to call you back within the hour. You lean back and smile. Because you realise this text has been automated and it's probably that AdMeter system that takes care of this automated marketing. Sweet. You've found out why office B means B for the Best.
10. And finally, you thought your email newsletters weren't working. But just before you binned them because you didn't get more than a handful of calls over the last 3 months...you've discovered that you generated more than 100 email enquiries you had overlooked. Ah...suddenly you realise the AdMeter system can also measure email enquiries. In fact you tell your staff to increase the frequency of newsletters to fortnightly with special offers that you track with phone and email leads being tracked. You soon discover enquiries increase by 17% and your business is going through the roof. Awesome, (as they would say in America and some parts of Warwickshire).

So that's just 10 ways to make money. I could probably think of about another 100 off the top of my head. If you like making money let me know. Because when we make it for you...there's a little bit that comes to us. And that's truly the legendary win-win we are looking for. As Darwin said, it's not about competition of the species. It's about co-operation.

Get a little bit of Darwinism into your life...call us today.

Testing Marketing Response Via Call Tracking and Email Response

When time is short but ideas are many, you really want to make sure you test things that might improve your marketing in priority order.

We know that practically every client of ours makes massive strides in improving their marketing when using AdMeter to track response to their campaigns. What people do struggle with sometimes is knowing where to start and how to continue improving conversions.

Whilst working with a recent client we researched their testing system and found that they had half a system in place. They were changing things to test conversions but weren't really recording the results and building upon each test.There wasn't really a control that they could test new hypotheses on to create a new "winner".

Much of the improvement in marketing response was ad-hoc. This mean that the changes they made could have been responsible for improvements, or maybe it was because of external factors.

Commitment to testing

The commitment to continued testing is a huge part of improving marketing. Yes, it's hard sometimes to change entrenched ways of doing things. Sometimes you have to bring in experts. And yes...AdMeter's role is often giving the facts, which you can base decisions on to make those changes!

We recommend clients...

• Make a commitment to test marketing
• Start with a simple test where improvements are easy to implement and measure
• Resist the temptation to stop testing if things don't improve

Using some of the processes detailed in the book "You Should Test That" by Chris Goward it is possible to prioritise (and measure systematically using AdMeter) the response to certain improvements and introductions of marketing tactics for any firm.

In working up a priority plan for testing there's a simple spreadsheet you can use to score your hypotheses.

For example let's take a law firm (solicitors). They want to improve their marketing and want to measure response to some new tactics and improvements to existing tactics. But they cannot do it all at once so they decide to prioritise their activity.

They use a simple grid to help them decide which improvements will make the biggest financial impact and how easy it is to make those improvements. (Company culture can often prevent change either through lack of knowledge or tradition so this is an important factor to consider).

They come up with the following rankings using potential impact, importance (money) ease of implementation and total score as they headings for the columns. This allowed them to prioritise by coming up with a total score...

All of the yellow highlighted improvements (high scoring) they decide to implement in a three month marketing plan. They track the improvements using AdMeter and continually test further improvement to create "winning" marketing tactics. Any improvements on these tactics are carefully tested to ensure external events, e.g. time of year, are controlled for.

The truth is that very few companies will test things. Even fewer will do so systematically. Most companies are so overwhelmed with things they never get started.

By providing our clients with the tools to measure their current marketing efforts and future improvements - aligned with our insight into how to prioritise - AdMeter can help you improve your marketing no end.

We'd love to score a few goals for you. You set 'em up...we'll help you knock 'em in.

Call your call tracking and email strikeforce today on 0800 158 8825

PS The book "You Should Test That" by Chris Goward is excellent. Although it is mainly about online conversion optimisation it can easily be used for offline marketing conversion.

Flush Your Marketing Money Down The Toilet Without Tracking Response

If I asked you to take £500 and flush it down the toilet would you do it?            

How about if I said “Please?”

Have you ever bought anything online or over the phone only for it not to turn up?

Do you say, “Oh dear, never mind, I’ll let them keep my money” and drop another load of cash into their hands and hope next time will be better?  Or do you start asking questions?

If you’re like me, you get on the phone pretty damn quick and demand to know where you paid-for goods are. And if you don’t get what you want you’re not gonna take no for an answer. And that’s why you need to go to a quiet place and read the rest of this article.

Because...

• If you don't know how many people call you because you advertise...
• If you don't know how well your advertising is working...
• If you don't know how much more money you could be making if every advert was mega-profitable...

Then you are flushing that money down the pan.

Rather than wondering “How well does it work?” and “How much do we make out of it?” why don't you decide to find out?

It's alright being a HIPPO (Highest Paid Person's Opinion) but that doesn't make you rich. Facts make you rich when you act on them.

In 10 days you will be able to tell exactly what it is you are getting when you pay your money for advertising...

Ford Retail's secret weapon pulls in enquiries for car dealerships nationwide from AdMeter onVimeo.

Admeter works by recording all inbound phone calls to your offices, the marketing channel they responded to (including any Google ads) and ultimately the cost of that lead.

Because it captures callers phone numbers it allows you to make things happen rather than just watching things happen.  Results can be spectacular when you act on the information.

One of the prestige car dealerships uses this system and has increased sales by 283% in 12 months because of better marketing.

And it's not just getting more calls for less money that AdMeter works. It's also the best way of training staff to answer the phone.

Conversions of callers to sales skyrocket when you can hear call recordings. You'll be simply amazed at how easy it is to dismantle the barriers you've probably got against making sales.

Call Recording from Admeter - how to dismantle your sales prevention department. fromAdMeter on Vimeo.

AdMeter is quite simply an outstanding tool that will stop you flushing marketing money down the toilet.

But if you like seeing crisp £50's travelling one way round the cistern  - that's ok don't call us on 0800 158 8818

Rated Best Call Tracking Software by topseos.co.uk July 2013

TopSeos.co.uk, the independent authority on search and software companies has just released the latest rankings for July 2013. AdMeter.co.uk hasonce again been named as the top call tracking software company.

There's a long and involved process that goes into ranking call tracking companies.

The TopSeos.co.uk evaluation determines the strengths and weakness of each firm and also interviews clients to ensure they get the user's view on what the company is like.

Why the topseos.co.uk award matters

topseos.co.uk is a well-known independent authority on vendors. Established in 2002, the goal of topseos.co.uk is to recognize and rank those individuals or companies providing the best online marketing services all over the world.

A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top internet marketing service provider by the independent authority.

This website is being visited daily by thousands of visitors all over the world looking for the best services available. The website also provides various types of facilities other than the independent rankings which provide useful information to customers and providers of online marketing services.

AdMeter is delighted to hold the position of top call tracking software company for the third month running and we will keep adding to our services and systems to offer the best to our customers old and new!

AdMeter.co.uk, the UK's top rated call tracking system. http://vimeo.com/45730983

AdMeter.co.uk, the UK's top rated call tracking system.