Friday, 2 August 2013

Ten Ways AdMeter Will Make You More Money

Short and sweet. Here's a top ten ways to make you more money from AdMeter's call and email tracking service. Which is really what we are about.

  1. Making sure you don't miss any calls from people trying to give you money. We use email and sms alerts to let you know the phone number of the person who couldn't get through to you. Simple. But imagine what 8% extra business would be like this year. (And next). See the missed calls video here
  2. Getting more sales on the phone. Yep, once you realise you have someone that doesn't know how to answer the phone, listen to the prospect and convert that call to sales....you'll be able to do something about it. Sweet. That's what call recording is for. And call grading. We do both.
  3. You know that advert you are running? Imagine what would happen if you knew it was getting zero phone calls but it cost you £500 a month. Well, £500 cash is a lot of money. So if you know it ain't working, because of call tracking from AdMeter, then you can stash the cash in your bank or use it to try something else...like advertise somewhere else that does make you money!
  4. You know all those people that phoned you last year. Would you like to send them an SMS text to their mobile phone with a special offer if they order today? Oh dear...you forgot to capture all their mobile numbers? What a shame. BUT FEAR NOT! AdMeter has recorded the phone number of everyone that called you on the tracking number you installed AND CAN TEXT THEM OUT because we have a text marketing bit to our system. Phew. Lucky you.
  5. Google. Love it. Hate it. Gotta deal with it. You've been advertising on Google with those PPC things and your click costs are going up and up. But your clicks aren't turning into money. At least you don't thinks so because you aren't getting many people emailing you from your website. Duh! That's because they are probably calling you instead! People like using the phone and if you are doing PPC and you aren't tracking the number of calls you are getting from the ads you're missing out saving a whole bundle on bad ads and earning a bundle by binning winners!
  6. Twitter, Facebook, Google + and all that social stuff. Waste of time? Maybe. Maybe not. They could be making your more money. Or none. But when you install AdMeter as your best friend and call tracking service your best friend will tell you the SOCIAL MONEY REALITY of whether you are getting calls. And if you are - that's gonna make the social stuff worthwhile. If you aren't...well you can always invest your time on something else.
  7. Your driving phone enquiries via 15 different media. Your pieces of paper recording who's calling from which advert and what they're responding to and which offer works and when....well those bits of paper resemble something Picasso drew just before he fell asleep. What you want are facts, at your fingertips, of the promotions that work and you want that tied to your CRM data so you can see the full pathway of lead to conversion, and that's for offline stuff!  Hooray...you've found AdMeter and it's a machine. Machines don't need food and water and they record Everything you tell them to. Including comparing cost per call from 100 different media responses!
  8. The Negotiator. Should be the title of a film. (Not about Estate Agents though). Are you tough enough to be the negotiator? Do you know exactly what every media outlet is worth to you. Have you got what it takes to draw a figure on a piece of paper and tell the media rep that it's all you're gonna pay because that's how much their newspaper/magazine/radio station adverts are worth? When you have the power of information you take the lead. In fact I'd recommend letting the media rep tell you their prices are going up first and then you hit them with the fact you've been measuring the calls from their media. Show them the stats. And tell them they aren't performing as well as they used to. You'll get used to the stunned silence and the lower rates you'll pay for ads.
  9. Office A is doing really well. But office B is doing better. And you know that because AdMeter is showing you that office B is getting 3 times as many calls as office A. You really want to find out why. So you put a call in to office B to find out. The thing is...they are all on the phone doing outbound calls to drum up business...which means you, as the boss are pretty frustrated getting trying to get through. In fact, you slam down your mobile because the information you want you can't get! Still, sitting in your chair with your cup of tea calms you down and what happens next tells you why office B is winning the game....You get a text through offering you a special price to buy from office B with a promise to call you back within the hour. You lean back and smile. Because you realise this text has been automated and it's probably that AdMeter system that takes care of this automated marketing. Sweet. You've found out why office B means B for the Best.
  10. And finally, you thought your email newsletters weren't working. But just before you binned them because you didn't get more than a handful of calls over the last 3 months...you've discovered that you generated more than 100 email enquiries you had overlooked. Ah...suddenly you realise the AdMeter system can also measure email enquiries. In fact you tell your staff to increase the frequency of newsletters to fortnightly with special offers that you track with phone and email leads being tracked. You soon discover enquiries increase by 17% and your business is going through the roof. Awesome, (as they would say in America and some parts of Warwickshire).

So that's just 10 ways to make money. I could probably think of about another 100 off the top of my head. If you like making money let me know. Because when we make it for you...there's a little bit that comes to us. And that's truly the legendary win-win we are looking for. As Darwin said, it's not about competition of the species. It's about co-operation.
Get a little bit of Darwinism into your life...call us today.

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