Testing Marketing Response Via Call Tracking and Email Response

When time is short but ideas are many, you really want to make sure you test things that might improve your marketing in priority order.

We know that practically every client of ours makes massive strides in improving their marketing when using AdMeter to track response to their campaigns. What people do struggle with sometimes is knowing where to start and how to continue improving conversions.

Whilst working with a recent client we researched their testing system and found that they had half a system in place. They were changing things to test conversions but weren't really recording the results and building upon each test.There wasn't really a control that they could test new hypotheses on to create a new "winner".

Much of the improvement in marketing response was ad-hoc. This mean that the changes they made could have been responsible for improvements, or maybe it was because of external factors.

Commitment to testing

The commitment to continued testing is a huge part of improving marketing. Yes, it's hard sometimes to change entrenched ways of doing things. Sometimes you have to bring in experts. And yes...AdMeter's role is often giving the facts, which you can base decisions on to make those changes!

We recommend clients...

• Make a commitment to test marketing
• Start with a simple test where improvements are easy to implement and measure
• Resist the temptation to stop testing if things don't improve

Using some of the processes detailed in the book "You Should Test That" by Chris Goward it is possible to prioritise (and measure systematically using AdMeter) the response to certain improvements and introductions of marketing tactics for any firm.

In working up a priority plan for testing there's a simple spreadsheet you can use to score your hypotheses.

For example let's take a law firm (solicitors). They want to improve their marketing and want to measure response to some new tactics and improvements to existing tactics. But they cannot do it all at once so they decide to prioritise their activity.

They use a simple grid to help them decide which improvements will make the biggest financial impact and how easy it is to make those improvements. (Company culture can often prevent change either through lack of knowledge or tradition so this is an important factor to consider).

They come up with the following rankings using potential impact, importance (money) ease of implementation and total score as they headings for the columns. This allowed them to prioritise by coming up with a total score...

All of the yellow highlighted improvements (high scoring) they decide to implement in a three month marketing plan. They track the improvements using AdMeter and continually test further improvement to create "winning" marketing tactics. Any improvements on these tactics are carefully tested to ensure external events, e.g. time of year, are controlled for.

The truth is that very few companies will test things. Even fewer will do so systematically. Most companies are so overwhelmed with things they never get started.

By providing our clients with the tools to measure their current marketing efforts and future improvements - aligned with our insight into how to prioritise - AdMeter can help you improve your marketing no end.

We'd love to score a few goals for you. You set 'em up...we'll help you knock 'em in.

Call your call tracking and email strikeforce today on 0800 158 8825

PS The book "You Should Test That" by Chris Goward is excellent. Although it is mainly about online conversion optimisation it can easily be used for offline marketing conversion.

Flush Your Marketing Money Down The Toilet Without Tracking Response

If I asked you to take £500 and flush it down the toilet would you do it?            

How about if I said “Please?”

Have you ever bought anything online or over the phone only for it not to turn up?

Do you say, “Oh dear, never mind, I’ll let them keep my money” and drop another load of cash into their hands and hope next time will be better?  Or do you start asking questions?

If you’re like me, you get on the phone pretty damn quick and demand to know where you paid-for goods are. And if you don’t get what you want you’re not gonna take no for an answer. And that’s why you need to go to a quiet place and read the rest of this article.

Because...

• If you don't know how many people call you because you advertise...
• If you don't know how well your advertising is working...
• If you don't know how much more money you could be making if every advert was mega-profitable...

Then you are flushing that money down the pan.

Rather than wondering “How well does it work?” and “How much do we make out of it?” why don't you decide to find out?

It's alright being a HIPPO (Highest Paid Person's Opinion) but that doesn't make you rich. Facts make you rich when you act on them.

In 10 days you will be able to tell exactly what it is you are getting when you pay your money for advertising...

Ford Retail's secret weapon pulls in enquiries for car dealerships nationwide from AdMeter onVimeo.

Admeter works by recording all inbound phone calls to your offices, the marketing channel they responded to (including any Google ads) and ultimately the cost of that lead.

Because it captures callers phone numbers it allows you to make things happen rather than just watching things happen.  Results can be spectacular when you act on the information.

One of the prestige car dealerships uses this system and has increased sales by 283% in 12 months because of better marketing.

And it's not just getting more calls for less money that AdMeter works. It's also the best way of training staff to answer the phone.

Conversions of callers to sales skyrocket when you can hear call recordings. You'll be simply amazed at how easy it is to dismantle the barriers you've probably got against making sales.

Call Recording from Admeter - how to dismantle your sales prevention department. fromAdMeter on Vimeo.

AdMeter is quite simply an outstanding tool that will stop you flushing marketing money down the toilet.

But if you like seeing crisp £50's travelling one way round the cistern  - that's ok don't call us on 0800 158 8818

Rated Best Call Tracking Software by topseos.co.uk July 2013

TopSeos.co.uk, the independent authority on search and software companies has just released the latest rankings for July 2013. AdMeter.co.uk hasonce again been named as the top call tracking software company.

There's a long and involved process that goes into ranking call tracking companies.

The TopSeos.co.uk evaluation determines the strengths and weakness of each firm and also interviews clients to ensure they get the user's view on what the company is like.

Why the topseos.co.uk award matters

topseos.co.uk is a well-known independent authority on vendors. Established in 2002, the goal of topseos.co.uk is to recognize and rank those individuals or companies providing the best online marketing services all over the world.

A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top internet marketing service provider by the independent authority.

This website is being visited daily by thousands of visitors all over the world looking for the best services available. The website also provides various types of facilities other than the independent rankings which provide useful information to customers and providers of online marketing services.

AdMeter is delighted to hold the position of top call tracking software company for the third month running and we will keep adding to our services and systems to offer the best to our customers old and new!

AdMeter.co.uk, the UK's top rated call tracking system. http://vimeo.com/45730983

AdMeter.co.uk, the UK's top rated call tracking system.

Call Handling and Out of Hours Answering Services

Are You Getting Good Service From Your Call Centre?

One of the great things about AdMeter is that we have lots of clients that use call recording.

The reason they use it is because it can tell them things they cannot get any other way...for example, if their calls are being handled in the right way...or the wrong way...by call handling services.

When you're a business and you are getting calls out of hours you might be tempted or already using one of the many call answering services available. You have probably briefed them on what  types of call they'll get, how to grade calls, what you want them to do with the call, and how you'll pay them..either per call answered, fixed fee per month or maybe even a commission based system.

What you probably have not done is requested that each call is recorded and graded and that you get each recorded call as a file you can listen to. This is an absolute must. And let me tellyou why.

Good Call Centres - Bad Call Centres

There are good call centres and there are bad call centres

and some in between. But unless you have call recordings you will never, really truly know how your calls are being handled.

And there's nothing worse in my mind than paying a lot of money for your phone to be answered in response to your expensive a dvertising...only for the person answering the phone to totally decimate your image, your reputation and any chance you have of earning a penny from a new prospect (or even worse, an existing client).

Bad Days At The Office

You've got no control over who answers your phone at your call centre. Some days it can be someone who is aligned to your image and expertise. Some days it can be someone dozy, who sounds like they are smoking a fag between sentences and who obviously has not got a clue what your business is about. Believe me...this does happen. I know on at least one occasion when a call recording has enabled the client to terminate his contract and revert to an out of hours answer message.

Lost Profits

When you have a number from AdMeter with call recording you are in control of the situation. You'll know if your call handling is done well or poorly. Without this information it could be months before you realise the damage that is being done. You could be out of business by this time at worst, or at best, suffer losses and damage to your hard-earned reputation.

The Solution

When you are going to consider a call centre, ensure that you use your own phone number from AdMeter with call recording. You then have a safeguard over the quality of the call and the way it is handled. With call recording and call grading it is possible for you to turn a good call centre service in to an even better one. Don't assume your call centre service will work to make themselves better - it's your business we're talking about - no-one else cares the same way as you do.

Call Answering from AdMeter

If you use your own answer machine instead of a call service you can do a number of things with AdMeter. Firstly you can have missed call alerts set up to come to you by SMS text so you can call someone back if you want to immediately. You can also have these alerts sent yo you by emai.

Secondly, you can automate a text to go to their phone saying you will call them back as soon as you can the next day. They'll be amazed at this, especially if you carefully word the text to make is sound human.

Thirdly, as AdMeter can record calls for you, you can ask people to leave a message with the contact details, listen to the message to know what they want, email them or text them with the right info before calling them back and use the call you make as a follow up/conversion call.

If you are currently using a call centre we'll provide you with a free set up of call recording in the next 7 days so you can hear if you're getting a good service.

Just mention CALL CENTRE HEALTH CHECK when you phone or email us.

graham.pollard@admeter.co.uk