Monetising Directories and Proving they work with pay-per-call...

There are thousands of directories out there on the internet...from Yelp to Yell, from Thomson Local to Find a Solicitor.

This blog is for people who get leads from directories and for those who own directories.

How to make directories pay or prove their value

When you run a directory and you are sending calls to members or advertisers you really want to make sure that you are monetising those calls or proving the value of your directory.

Many directories send calls but because they use the same phone number a company has everywhere...they can never prove how many calls they send.

If you don't use trackable numbers, eventually clients who are on the listings will say "prove it's worth me paying to be on this directory!"

When you don't have the answer you are going to lose a lot of business because people want to know what they are paying for.

Case Study - How The Law Society Might Be Getting It Wrong

Let's take an example on the video below. It's the Law Society in the UK. They regularly spend £300,000 or more on an advertising campaign to generate calls to UK lawyers. The problem is, that while they may invest, they find it very hard to prove the number of calls they generate.

Now what's going to happen when they ask for the money next time from lawyers to  promote their directory? It's a tough sell. But if they could prove they deliver 20,000 calls a year ...that's great news for the lawyers because they'll see the excellent value they are getting.

The same could be said of any trade body or franchise group that markets on behalf of members. They also need to prove they are good at sending leads.

http://www.Admeter.co.uk can help you monetise directory listings through tracking and reporting the number of calls and emails you are driving to clients.

With call recording and reporting systems which take into account the quality of the leads and unique versus repeat callers, AdMeter is the idea tool for publishers and media owners to maximise their directory business.

With this proof you can charge the right amount for your services. Why not start today.

AdMeter.co.uk, the UK's top rated call tracking system.

Where is Google making its money?

Take a look at some of the most expensive pay-per-click Adwords around and you'll soon discover why Google has more than $32 Billion in revenues, (and why it's so important to trackcalls as well as clicks from Google's Adwords!)

This list is for the US, but the list for the UK also shows that personal injury solicitors are paying upwards of £30 per click. That's money that's invested to get prospects, which is all well and good as long as it works...but there's nothing worse than being charged a whole load of money when you get clicks...which never turn to calls.

When you get inbound calls it does a number of things. Firstly, you can convince a prospect more readily to use your services. Secondly, the prospect is usually a more serious prospect rather than a tyre-kicker. That's because it takes guts to pick up the phone and make a call, but it takes a lot less guts just to click...thirdly, when a prospect calls you it means you don't have to play telephone tag all day to try and reach them. Fourthly, you have someone's number stored on your system, which means you can text them or call them again in the future, just in case they haven't made up their mind yet.

All of this is important when it comes to evaluating the keywords on which you are bidding. Because you may throw out a real winner that is delivering lower number of clicks but a high relative number of calls. Similarly, you may invest in something that's helping clicks, but not generating calls.

AdMeter allows you to manage your PPC better. It can tell you how many calls you get from your keyword campaigns. In fact it can tell you how many calls you get from any online source (even social media) and offline source. And for extra measure, AdMeter can also tell you when you get an email enquiry that's driven by an online campaign.

If it's possible to track it, AdMeter will do it. And with tracking you finally get insight you need to make fast decisions on where your marketing money is working best. When you get your marketing right there's really no way that anyone can compete with you. So give it a go...

Get AdMeter on your side today and let us help you make some more money.

It's about calls as well as clicks as this video shows you...

Calling all Tradesmen - Record Your Calls Today with AdMeter

OK, so you're a Trader and someone calls you on the phone for a quote.

They explain the job and you give them an estimate. Next thing you know, you've done the job, presented the invoice and suddenly you hear a...

"But you didn't say it would be this much on the phone."

Yep, it's the reality of consumer rights and new technology. Now everything you say can and WILL be held against you in case of dispute.

Jo Swinson, the Lib Dem business minister, said new laws would allow customers to enforce verbal agreements struck with everyone from builders to hairdressers.

Unveiling a consumer bill of rights, she said openly recording a conversation would make it easier to resolve disagreements with rogue traders that can end with court deadlock.‘Information from the person giving the service in advance of signing up to it, even if that information is verbal, will effectively be seen as part of the contract,’ she added.‘

It could be anyone providing a service, such as a photographer, hairdresser or a tradesman.

'If they say they will do something within a particular period of time, or they will use a particular brand of paint, type of wallpaper or brand of tiles – if they say something about how it will be done –  you will be able to hold them to that.’

Do you get the feeling that everything is starting to stack up against the honest, hard-working tradesmen and women of this country?

Ok, it's fair enough to protect the public from rogue traders. But 99% of traders are good.

They do what they say they will. And if a job comes in as a bit higher in price than quoted on the phone...it's because there were extras that needed doing  - for goodness sake, you can't be help liable for a quote when you haven't even seen what needs to be done! (Oh yes you can!).

What next, no-win, no-fee lawyers that will make a claim against traders for damages for not using the paint they said they would in the phone quote?

The solution for traders is quite simple. You should ensure that you record all the conversations you have on the phone with your prospective customers. It's simple to do with AdMeter's call recording function.

We can get you set up with a phone number that tracks all customer calls, sends you an alert if you miss a call for any reason (so you can get back to that enquiry) and it will track where those calls are coming from.

Your call recordings will be stored for you permanently and you'll be able to prove exactly what was said. We can even put a disclaimer on the front of any phone call you receive to help protect you from any spurious claims.

For example when someone calls you for a quote, we can ensure they hear a message which says, "All information given over the phone is subject to a written confirmation." That way you are protected and can speak freely.

To get AdMeter set up it's easy. There's no software required for your phone. Just tell us your existing phone number, we then get a unique number with all the clever stuff sorted and you promote this number in your advertising and website etc.

Call recording will protect you. Call tracking will help you get more clients. Speak to us about it and we'll set your good honest trading mind at rest.

The solution for traders is quite simple. You should ensure that you record all the conversations you have on the phone with your prospective customers. It's simple to do with AdMeter's call recording function.

We can get you set up with a phone number that tracks all customer calls, sends you an alert if you miss a call for any reason (so you can get back to that enquiry) and it will track where those calls are coming from.

Your call recordings will be stored for you permanently and you'll be able to prove exactly what was said. We can even put a disclaimer on the front of any phone call you receive to help protect you from any spurious claims.

For example when someone calls you for a quote, we can ensure they hear a message which says, "All information given over the phone is subject to a written confirmation." That way you are protected and can speak freely.

To get AdMeter set up it's easy. There's no software required for your phone. Just tell us your existing phone number, we then get a unique number with all the clever stuff sorted and you promote this number in your advertising and website etc.

Call recording will protect you. Call tracking will help you get more clients. Speak to us about it and we'll set your good honest trading mind at rest.

Call 0800 158 8802