Flush Your Marketing Money Down The Toilet Without Tracking Response

If I asked you to take £500 and flush it down the toilet would you do it?            

How about if I said “Please?”

Have you ever bought anything online or over the phone only for it not to turn up?

Do you say, “Oh dear, never mind, I’ll let them keep my money” and drop another load of cash into their hands and hope next time will be better?  Or do you start asking questions?

If you’re like me, you get on the phone pretty damn quick and demand to know where you paid-for goods are. And if you don’t get what you want you’re not gonna take no for an answer. And that’s why you need to go to a quiet place and read the rest of this article.

Because...

• If you don't know how many people call you because you advertise...
• If you don't know how well your advertising is working...
• If you don't know how much more money you could be making if every advert was mega-profitable...

Then you are flushing that money down the pan.

Rather than wondering “How well does it work?” and “How much do we make out of it?” why don't you decide to find out?

It's alright being a HIPPO (Highest Paid Person's Opinion) but that doesn't make you rich. Facts make you rich when you act on them.

In 10 days you will be able to tell exactly what it is you are getting when you pay your money for advertising...

Ford Retail's secret weapon pulls in enquiries for car dealerships nationwide from AdMeter onVimeo.

Admeter works by recording all inbound phone calls to your offices, the marketing channel they responded to (including any Google ads) and ultimately the cost of that lead.

Because it captures callers phone numbers it allows you to make things happen rather than just watching things happen.  Results can be spectacular when you act on the information.

One of the prestige car dealerships uses this system and has increased sales by 283% in 12 months because of better marketing.

And it's not just getting more calls for less money that AdMeter works. It's also the best way of training staff to answer the phone.

Conversions of callers to sales skyrocket when you can hear call recordings. You'll be simply amazed at how easy it is to dismantle the barriers you've probably got against making sales.

Call Recording from Admeter - how to dismantle your sales prevention department. fromAdMeter on Vimeo.

AdMeter is quite simply an outstanding tool that will stop you flushing marketing money down the toilet.

But if you like seeing crisp £50's travelling one way round the cistern  - that's ok don't call us on 0800 158 8818

Monetising Directories and Proving they work with pay-per-call...

There are thousands of directories out there on the internet...from Yelp to Yell, from Thomson Local to Find a Solicitor.

This blog is for people who get leads from directories and for those who own directories.

How to make directories pay or prove their value

When you run a directory and you are sending calls to members or advertisers you really want to make sure that you are monetising those calls or proving the value of your directory.

Many directories send calls but because they use the same phone number a company has everywhere...they can never prove how many calls they send.

If you don't use trackable numbers, eventually clients who are on the listings will say "prove it's worth me paying to be on this directory!"

When you don't have the answer you are going to lose a lot of business because people want to know what they are paying for.

Case Study - How The Law Society Might Be Getting It Wrong

Let's take an example on the video below. It's the Law Society in the UK. They regularly spend £300,000 or more on an advertising campaign to generate calls to UK lawyers. The problem is, that while they may invest, they find it very hard to prove the number of calls they generate.

Now what's going to happen when they ask for the money next time from lawyers to  promote their directory? It's a tough sell. But if they could prove they deliver 20,000 calls a year ...that's great news for the lawyers because they'll see the excellent value they are getting.

The same could be said of any trade body or franchise group that markets on behalf of members. They also need to prove they are good at sending leads.

http://www.Admeter.co.uk can help you monetise directory listings through tracking and reporting the number of calls and emails you are driving to clients.

With call recording and reporting systems which take into account the quality of the leads and unique versus repeat callers, AdMeter is the idea tool for publishers and media owners to maximise their directory business.

With this proof you can charge the right amount for your services. Why not start today.

AdMeter.co.uk, the UK's top rated call tracking system.

Bank Holiday and Missing Calls - Call Tracking Advice

Yesterday was a Bank Holiday in England. That basically means a shopping day for most people or a day watching cricket on the television.

For some people, like me, who are fascinated with how companies respond to enquiries by phone, it's a day to do phone research. (Sad but true!)

I know that companies are reluctant to pay lots of staff to come in on Bank Holidays, (after all there are quite a few every year in the UK.) Retail outlets are often understaffed, garages are short of sales people and the normal office world...well everyone has gone away to Cornwall or Majorca for the school half-term haven't they?

So let's find out what the results are of calling a few main players in my home town.

Research on calling on a Bank Holiday

Estate Agent - call handling

I called up 3 real estate agents. I phoned at 11am - which gave the staff plenty of time for them to open, have a cup of coffee and man the phones. Results of the customer enquiries were as follows; One estate agent open and answered the call. One was closed and didn't answer/no answer-phone and one was open and didn't answer full stop.

Results - One win, two losses.

Car Dealer - call results

I phoned these at 1pm. Sneaky I know, it being lunch time and all. But hey, that's when I like to call, (along with lots of other people that want to set up a test drive of a £20,000 new vehicle.  I expected car dealers to be better at answering the phone and they were.

Of the three that were called, 2 answered the phone within 3 rings, (via a receptionist). The other one didn't answer but did have an answer-phone. Now I hate answer-phones and declined to leave a message.

What was I going to say? "Er...I just wondered...if I could take a test drive...and I am available this afternoon...but I'm not sure if you are going to get this message...and if you don't them I'll waste all afternoon wondering if you did or not...etc"

Results - Two wins, one loss.

Furniture retailer - results of calls

Now I don't need a new sofa. But as all these furniture retailers insist on advertising on TV over Bank Holiday weekends, they could at least answer the phone couldn't they? Well the answer is yes they could. Because of the three calls I made, all three answered.

Now I think that's pretty standard because companies should answer the phone. What I think they didn't do is capture my phone number for marketing reasons because they aren't using a call tracking system that automatically does this.

When I call back in a few weeks, (in response to  a campaign from this weekend, they'll have no way of tying the two things together...the sale to this weekend's advertising).

Results - 3 wins (First leg) 3 losses (Second leg) That's football terminology by the way.

What are my conclusions?

Firstly, call tracking, missed call email alerts, automated text messages and the whole armoury of what something like AdMeter can bring to a company is a must. Hundreds of millions of £'s worth of enquiries are made every Bank Holiday, often driven by a desire to spend, (the customer) and marketing (the company expenditure).

Secondly, it's obvious that companies are automating data capture and are therefore leaving millions of pounds of sales on the table. When people make an enquiry by phone, they can be captured. It's the first aspect of finding a customer. The second aspect is to get them, which you can do with something like sms text messaging. (Keeping them and growing them can then follow post-purchase using successful loyalty marketing programmes.)

When you want to look at how you can find and get more customers you might want to consider a call tracking system as a fundamental buidling block of your marketing systems.

The call tracking system from AdMeter will help you get more sales. Period.

When you want to find out if you have a problem then let us have your office or retail outlet phone number.

We'll soon tell you how AdMeter can help you by doing a little phone research.

P.S Ford Retail don't miss calls on Bank Holidays because they use AdMeter.

Call Tracking Myths for Newbies Completely Debunked..

If you’re reading this you are probably considering call tracking of some kind.

And why wouldn’t you? After all, it can tell you a whole lot about your business, how to get more leads and how to convert them. But there may be a little lingering doubt in your mind about whether call tracking is right for you. 

Well, here’s are quick “don’t even consider leaving this page without trying out AdMeter call tracking” guide.

1) I can’t deal with the hassle of changing all my advertising and phone numbers – aaaghhh!

Hell, you’re right...it would be a hassle to change all your existing artwork, adverts, direct mail etc. And what about people that already have your number in their mobile as a stored number?

Guess what?

Firstly we can repoint any existing numbers you have through the AdMeter system. So that’s sorted that out.

Secondly, you just use your new unique numbers on your new marketing – we give you the numbers to use. People will use this new number when they see it. No one remembers numbers any way. They just remember the name of your company or website and hit search. No worries.

2) I don’t want to upset Google by using lots of new numbers online – help me!

Google's NAP (Name, Address, Phone Number) is important for listings online. Especially directories and the main website. Because Google uses this as a quality score when ranking websites...some local marketing “experts” say you should always keep the same number on your website and not use call tracking numbers. Ah...almost right. 

You see when you use call tracking numbers which are inserted dynamically, (they change according to where someone came from) then Google doesn’t worry about it because the dynamic numbers are inserted as javascript. Google doesn’t spider the dynamic number change because it’s not HTML – 

3) Call tracking is really expensive and it’s not going to pay me back my investment!

It’s not how much you pay for call tracking that counts...it’s what you missing out on. When you invest a pound and get five back - that's gotta be good news.

Call tracking will help you make more sales – we guarantee it. Our clients have doubled their leads and halved their lead generation costs. 

So that’s a good metric for you to see where we are coming from. 

From a few pounds a month to several hundred, it depends on how many things you want to measure. There’s a price for every company that’s great value for money. If you are looking for the cheapest call tracking system around, then that’s not us.

If you’re looking for a fantastically easy-to-use, reliable, secure, feature-rich, well-supported call tracking system that’s run by people that understand marketing, sales and technology, then that’s us. 

And we say, test it out. Start small. Because we know that once you try it...you won’t want to go back to being blind about where your calls are (and are not) coming from.

4) I use call tracking already – I’m just seeing if you are different...

Yep, that’s a good start to our conversation. Maybe you are using some “old call tracking” that doesn’t do what we can do. Maybe you can get us to take part in a one on one with your existing provider. A sort of shoot-out to see who’s best. We'd love to have that chance. Getting you more business is our mantra. We help you get that and we know you’ll stick with us.

And if you do want to go with us because we’re better, then we can arrange to port the phone numbers over just like mobile phone providers do when you change company. We’ll take care of it. 

So there's a challenge for you. Now you know the score what are you going to do about it.

Invest 10 minutes of your time by calling us.

0800 158 8825

Tracking Email Marketing Response Offline With Call Tracking

There are something like five gazillion emails sent every day.

It's an absolute miracle that anyone reads any emails any more but the fact is - they do work and they get things sold.

Most businesses are using email marketing and most of those would like to get better at it. Better at getting them delivered, opened and clicked or responded to.

There are plenty of things that can improve email and conversion rates...anything from putting icons in subject lines, e.g.

Why you'll ❤ 5 issues of Soccer Coach Weekly

to having social sharing icons in the email. (So it's obvious people should share the content.

Other things to do are making sure that there are great subject lines that engage e.g.

[FINAL CALL] ...The power of SCRATCH cards!
NEW VIDEO (this KILLED it on Facebook)

And of course when to send an email. (Tuesday and Thursday tend to be best.)

Test on-line and offline response

The key to email success is testing. And testing all the elements will enable you to create a profitable email marketing machine. One that is systematic and predictable when it comes to making money.

One of the major errors that many people make in their marketing with emails is only testing the open rate, the click through rate and the conversion rates (online).

This leaves a massive gap in their knowledge about how successful any campaign may really be.

You must measure ROI including offline response to email marketing and any social media marketing because if you don't you can't really measure the true success of the email (or tweet).

With many people getting and email and then reading more information on a website and then calling the business to enquire or buy, (particularly for high price services and items) it's crucial that you know which email nudged this action.

Because if you have a winner offline, that's generating a lot of calls then you don't want to change it!

Check out the video below to see how dynamic numbers records the calls generated from on-line media including emails and social media.

Email does work. Make sure it's working for you and that you know it's full power.

Call us today to find out how we can help you measure and improve your email marketing.

Call 0800 158 8818

PS. One little tip we recommend is to test resending unopened emails ( but changing subject line and/or offers). Sometimes people react to different things and maybe they'll react to your second email about the same thing. Try it out with a small test -it could change a lot of things for you when it works!

AdMeter.co.uk, the UK's top rated call tracking system.