Tracking Email Marketing Response Offline With Call Tracking

There are something like five gazillion emails sent every day.

It's an absolute miracle that anyone reads any emails any more but the fact is - they do work and they get things sold.

Most businesses are using email marketing and most of those would like to get better at it. Better at getting them delivered, opened and clicked or responded to.

There are plenty of things that can improve email and conversion rates...anything from putting icons in subject lines, e.g.

Why you'll ❤ 5 issues of Soccer Coach Weekly

to having social sharing icons in the email. (So it's obvious people should share the content.

Other things to do are making sure that there are great subject lines that engage e.g.

[FINAL CALL] ...The power of SCRATCH cards!
NEW VIDEO (this KILLED it on Facebook)

And of course when to send an email. (Tuesday and Thursday tend to be best.)

Test on-line and offline response

The key to email success is testing. And testing all the elements will enable you to create a profitable email marketing machine. One that is systematic and predictable when it comes to making money.

One of the major errors that many people make in their marketing with emails is only testing the open rate, the click through rate and the conversion rates (online).

This leaves a massive gap in their knowledge about how successful any campaign may really be.

You must measure ROI including offline response to email marketing and any social media marketing because if you don't you can't really measure the true success of the email (or tweet).

With many people getting and email and then reading more information on a website and then calling the business to enquire or buy, (particularly for high price services and items) it's crucial that you know which email nudged this action.

Because if you have a winner offline, that's generating a lot of calls then you don't want to change it!

Check out the video below to see how dynamic numbers records the calls generated from on-line media including emails and social media.

Email does work. Make sure it's working for you and that you know it's full power.

Call us today to find out how we can help you measure and improve your email marketing.

Call 0800 158 8818

PS. One little tip we recommend is to test resending unopened emails ( but changing subject line and/or offers). Sometimes people react to different things and maybe they'll react to your second email about the same thing. Try it out with a small test -it could change a lot of things for you when it works!

AdMeter.co.uk, the UK's top rated call tracking system.