Call Recording and Call Tracking Systems Help Train Staff

We're passionate about call recording.

There are a great number of things that it can do;

• Instantly give staff encouragement to review their calls and learn
• Help create the perfect phone conversion process
• Identify frequently asked questions that can be answered by the website or recorded messages and other marketing
• Prevent any disputes about who said what and when
• Hear which media provide quality customers rather than just quantity of customers

When you couple call recording with call grading, it is a poweful combination. You can instanly find a series of 5 or 10 calls which provide an example of how you want your calls handled and then play these to staff for training.

There are so many poor sales calls that it's a crime not to address this situation, especially if it happens to be your business.

Recording outgoing calls is also possible and there's nothing like staff hearing their own calls for them to realise where they can improve.

As a business owner you don't want to be hanging around the office listening to every call. But you can listen to an MP3 recording of a selection of calls and find out what's working or what isn't and then do something about it.

Take a listen to a unprepared sales person...don't you think they could do with some training?

Call Tracking, Websites and Google. Will you get penalised?

There’s a lot to be said for call tracking. It’s a brilliant way to track the results of marketing, understand how people are interacting with you on the phone, grade phone operators conversion process and make sure you don’t miss any calls with call alerts.

It's relatively inexpensive, it's easy to set up, (you don't have to change your phone system) and pretty much can turn your business around when you know how to take action. (Seriously, we don't make this claim lightly. In our experience generating more good quality leads profitably and converting them is what business is all about).

But what happens when you want to track calls from your website?

How do you ensure that Google doesn't penalise you because you are using call tracking numbers on your pages, which are different to your normal number?

It’s well known that Name, Address, Phone Number, (the NAP) should be consistent for your online citations. If you are in lots of directories and review sites, (citation sites) Google uses these citations to ensure that you are a genuine business.

It also uses the geographic element of phone numbers, (the prefixes e.g. 0118 for Reading) to locate your business. Now Google has 1000’s of different things that it picks up with its algorithm, but it is important you recognise that call tracking numbers, not done properly i.e. using lots of them in various citation sites.... can probably affect your ranking.

Myles Anderson of brightlocal.com, a company that specialises in Local Search tools and expertise says there are options with Call tracking numbers that prevent potential Google problems with them.

“One option,” says Myles “is to have the local number with schema.org mark-up placed discretely on the page (e.g. in the footer) and have the call tracking number places much more prominently on the page so that users always see that first. You could show this in an image to avoid Google crawling it.”

Admeter Dynamic Numbers Tell You Where Your Leads Come From With 100% Accuracy fromAdMeter on Vimeo.

Admeter uses Dynamic Number Insertion

The tracking phone number you use on your website should therefore be an image - you can do this dynamically to track multiple sources of leads i.e. PPC, social, organic phone call leads with Admeter's Dynamic Number Insertion.

AdMeter can work with either simple number (digit) replacement OR an image replacement.

If a site uses an image for the phone number, it is simply a question of allocating a replacement image with the different phone number. The advice is for designers of websites and website owners is to ensure you use a graphic for the number and then Admeter will supply a sequence of “duplicate” images displaying the unique AdMeter numbers for clients to call...according to where the source they reached your website from.

It’s important that you keep your regular phone number for Google + and citations otherwise this confuses mighty Google and may lead to demotion through inconsistent NAP (name, address, phone number.)

If you're simply driving leads to a landing page from various sources with an offer and you're not worried about SEO and ranking because it doesn't matter...call tracking can be done without any worrying about Google penalty.

Our advice is...when you want to talk about tracking calls to your main website and SEO and Google ranking is important to you...talk to the experts.

Call us at Admeter.co.uk and we're help you in more ways than one.

Yellow Pages v Google PPC - The Cost of Phone Leads

It's always good to see an online response tracking v offline response tracking battle.

Here at Admeter towers we came across an interesting article where research compared the cost of phone leads generated via Yellow Pages and Google PPC advertising. 

http://blog.kelseygroup.com/index.php/2012/08/03/study-finds-cost-per-call-favors-yp/comment-page-1/#comment-1750094

The study reported on by the Kelsey group showed cost per call on adverts served by YP ranged from $8 to $162, while Ad Words cost per call ranged from $17 to $256.

The study was conducted by Altman Vilandrie & Company.

It was a fairly broad study involving 6000 companies.

As with all studies you have to look at who carried it out and why...but from our perspective what is interesting is that the study did not relate call lead generation costs to conversions.

What would be really helpful in any study comparing lead generation sources is not just the number of calls and their overall price to generate each one but also the quality i.e. the conversion and the profitability of each campaign.

Whilst it's great having the top level numbers it doesn't tell much other than both forms of media can deliver something.

Companies that are using Admeter can tell all this information at a glance...call cost, conversion (because Admeter can link to your CRM system and this integration allows total lead-to-sale path analysis) and compare it across all lead sources.

However, no company will reveal this information publicly...it's gold dust...and whilst it would be great to share, Admeter clients keep their cards to their chests.

One thing we can reveal is that www.Admeter.co.uk has been working with publishers of local newspapers to offer advertisers calls at rates between £1 and £25. This is where advertisers only pay for leads generated by phone. They don't pay for the space. It's something worth thinking about if you want to try lead generation locally or with a potential new source of leads.

This works for the advertisers and the newspapers. It's a bit like Google's Bid For Call and it's a new way forward for many publishers and directories.

Companies that have a handle on their numbers...i.e. cost per call, cost per conversion, cost per sales, call grading and can see these numbers easily are able to make quick and accurate decisions.

So while we welcome studies which reveal rates of calls generated from different media...what we at Admeter really want...is for you to know your numbers and profit from this knowledge.

Give us a call to see how we can help.

Accurate Information from Call Tracking Reports

GET THE FACTS AND SORT THEM FIRST.

The reason that Admeter is a powerful call tracking system is that it enables you to “Think Accurately”. Take a look at the short video below to see how reporting can be set up automatically to give you the information you need to take the right action. (Reporting can also be set up for Telcos who currently only provide raw data to clients.)

Call Tracking Reports from Admeter.co.uk Give Rise to Accurate Thinking from AdMeter onVimeo.

Why you want great reporting from call tracking software.

Firstly, it separates fact from mere information. No-one can make accurate decisions based on “general impressions” of marketing. It’s the difference between “thinking the marketing is working” and “knowing for a fact the marketing is working.”

Secondly, Admeter gathers the facts and then subdivides them into two classes. Overall facts and actionable facts. It does this through a series of automatic reports that are delivered to your email inbox, whenever you want them.

No logging in and digging...just beautifully served actionable reports on which you can build a definite plan of action.

When you hear someone say, “my advertising is not working” or “it’s not worth advertising in there” you’re probably hearing someone that isn’t practising “Accurate Thinking” – they don’t have the facts.

If you are honest, you can probably go back into your past marketing mistakes and recognise that getting the facts first would have eliminated many of them.

Admeter will deliver your facts right to your inbox. That’s how you become the “Accurate Thinker”.

Call 0800 158 8818 or email video@admeter.ad-ml.co.uk

and we'll set you up with great reporting.

If you are a Telco and want to enhance your data email Graham.Pollard@Admeter.co.uk