There’s a lot to be said for call tracking. It’s a brilliant way to track the results of marketing, understand how people are interacting with you on the phone, grade phone operators conversion process and make sure you don’t miss any calls with call alerts.
It's relatively inexpensive, it's easy to set up, (you don't have to change your phone system) and pretty much can turn your business around when you know how to take action. (Seriously, we don't make this claim lightly. In our experience generating more good quality leads profitably and converting them is what business is all about).
But what happens when you want to track calls from your website?
How do you ensure that Google doesn't penalise you because you are using call tracking numbers on your pages, which are different to your normal number?
It’s well known that Name, Address, Phone Number, (the NAP) should be consistent for your online citations. If you are in lots of directories and review sites, (citation sites) Google uses these citations to ensure that you are a genuine business.
It also uses the geographic element of phone numbers, (the prefixes e.g. 0118 for Reading) to locate your business. Now Google has 1000’s of different things that it picks up with its algorithm, but it is important you recognise that call tracking numbers, not done properly i.e. using lots of them in various citation sites.... can probably affect your ranking.
Myles Anderson of brightlocal.com, a company that specialises in Local Search tools and expertise says there are options with Call tracking numbers that prevent potential Google problems with them.
“One option,” says Myles “is to have the local number with schema.org mark-up placed discretely on the page (e.g. in the footer) and have the call tracking number places much more prominently on the page so that users always see that first. You could show this in an image to avoid Google crawling it.”
Admeter Dynamic Numbers Tell You Where Your Leads Come From With 100% Accuracy fromAdMeter on Vimeo.
Admeter uses Dynamic Number Insertion
The tracking phone number you use on your website should therefore be an image - you can do this dynamically to track multiple sources of leads i.e. PPC, social, organic phone call leads with Admeter's Dynamic Number Insertion.
AdMeter can work with either simple number (digit) replacement OR an image replacement.
If a site uses an image for the phone number, it is simply a question of allocating a replacement image with the different phone number. The advice is for designers of websites and website owners is to ensure you use a graphic for the number and then Admeter will supply a sequence of “duplicate” images displaying the unique AdMeter numbers for clients to call...according to where the source they reached your website from.
It’s important that you keep your regular phone number for Google + and citations otherwise this confuses mighty Google and may lead to demotion through inconsistent NAP (name, address, phone number.)
It’s important that you keep your regular phone number for Google + and citations otherwise this confuses mighty Google and may lead to demotion through inconsistent NAP (name, address, phone number.)
If you're simply driving leads to a landing page from various sources with an offer and you're not worried about SEO and ranking because it doesn't matter...call tracking can be done without any worrying about Google penalty.
Our advice is...when you want to talk about tracking calls to your main website and SEO and Google ranking is important to you...talk to the experts.
Call us at Admeter.co.uk and we're help you in more ways than one.
No comments:
Post a Comment