Get Your Own Call Tracking Display With AdMeter - (Neat).

Display Customisation is easy with Admeter. Which is just as well because we all know that personalisation is what everyone wants.

Admeter Display Customisation from AdMeter on Vimeo.

AdMeter is a very comprehensive cross media response analytic data platform, and therefore has a vast amount of data that can be displayed , however not all of the data may be relevant to either your business or specific day to day information needs .

So AdMeter offers you the facility to change the way the screens appear and to include the information that is most applicable to your business.

Personalisation

This system is tagged to your specific user login details and will display as per your settings each time that you log in. You may have a college that also has access to the system that is looking for different infotmation from the data that you have chosen and they will be able to set up the Display customisation to reflect what they are looking for.

How to do it

When you first log in to your AdMeter system you will be presented with one of our default templates which include AdApps we think are probably most useful to begin with. However, we fully understand that you may be more interested in other aspects and want to be able to see the data on your main screen.
Customising Your Display

To customise your screen, select DISPLAY CUSTOMISATION at the top right of the screen.
A new section will open at the top of your screen as a series of Tabs across the top – each of these tabs will offer you a sequence of AdApps pertaining to the description.

You can view what each AdApp will look like by selecting the small “i” box in the top right corner of each.To close the example view select Cancel.

Style of AdApp

You will note there are 2 shapes for AdApps. Depending upon the nature of the information displayed, the AdApp may be a rectangular display or a smaller thinner display. You must drag and drop a wider display to the centre right of the page and the narrower displays to the left. You can't put a wide display in a narrow column!

Adding an AdApp

To add an AdApp simply select the AdApp you want from the Display Customisation area, and holding the mouse button down, drag it onto the screen display area. The AdApp will create a yellow framed box on the screen where it will fit and when you de-select the mouse button the AdApp will drop into place.

Re-Arranging and Deleting AdApps

You can re-arrange the order of tiles in a similar way. Whilst in Display Customisation mode, simply select the AdApp to move, keep the mouse button pressed down and drag it to its new position.

Deleting AdApps can be done at any time. Select the cross in the top right corner. You will be asked if you wish to continue or cancel the deletion.

AdMeter allows you to tailor the exact data view that is best for keeping track of the information to help make your Business or department function efficiently.

For more help telephone 0800 158 8818
Email Video@Admeter.ad-ml.com

Where is Google making its money?

Take a look at some of the most expensive pay-per-click Adwords around and you'll soon discover why Google has more than $32 Billion in revenues, (and why it's so important to trackcalls as well as clicks from Google's Adwords!)

This list is for the US, but the list for the UK also shows that personal injury solicitors are paying upwards of £30 per click. That's money that's invested to get prospects, which is all well and good as long as it works...but there's nothing worse than being charged a whole load of money when you get clicks...which never turn to calls.

When you get inbound calls it does a number of things. Firstly, you can convince a prospect more readily to use your services. Secondly, the prospect is usually a more serious prospect rather than a tyre-kicker. That's because it takes guts to pick up the phone and make a call, but it takes a lot less guts just to click...thirdly, when a prospect calls you it means you don't have to play telephone tag all day to try and reach them. Fourthly, you have someone's number stored on your system, which means you can text them or call them again in the future, just in case they haven't made up their mind yet.

All of this is important when it comes to evaluating the keywords on which you are bidding. Because you may throw out a real winner that is delivering lower number of clicks but a high relative number of calls. Similarly, you may invest in something that's helping clicks, but not generating calls.

AdMeter allows you to manage your PPC better. It can tell you how many calls you get from your keyword campaigns. In fact it can tell you how many calls you get from any online source (even social media) and offline source. And for extra measure, AdMeter can also tell you when you get an email enquiry that's driven by an online campaign.

If it's possible to track it, AdMeter will do it. And with tracking you finally get insight you need to make fast decisions on where your marketing money is working best. When you get your marketing right there's really no way that anyone can compete with you. So give it a go...

Get AdMeter on your side today and let us help you make some more money.

It's about calls as well as clicks as this video shows you...

Why It Pays To Track Your Leads And Conversions.

Here’s a little spreadsheet which is typical of the information our clients have.

You probably have at least a dozen different places that your leads come from.
And although I’ve only show FIVE possible lead channels in the spreadsheet above I want to help you understand why you MUST develop your own.

These are the things you need to record as a minimum;

1 You must record all leads so you know where they come from. (Enquiry Source)
2 You must record how much you spend to get the leads. (Costs).
3 You must record the number of leads.
4 You must work out what it costs you to get each enquiry.
5 You must know your conversion rate. (Leads/Sales)
6 You must know your average transaction value.
7 You must know your lifetime value of each client.
8 You must work out your Return on Investment of each channel.

Why do you need to record them?

Because you want to find out where your marketing works, where it works best and how you can get even more leads profitably. This you can do by stopping marketing that doesn’t work and reinvesting in areas that does work.

You can also work out how to increase your conversions of leads to sales.
Ultimately, you know exactly what you can afford to invest to acquire a new client once you have the facts to hand.

There are a lot of don’t knows in this spread sheet. And that’s something that will always happen when people don’t record the source of enquiry systematically or with automatic methods such as telephone tracking through unique numbers.

And “previous knowledge” can also be analysed better. (Previous knowledge in this case is part of the result of a planned marketing sequence which is called “Buy or Die” namely you market to leads until they literally buy or die. If you don’t know what’s working for you there’s no way you can improve.

Marketing isn’t about creative ideas, (although ideas well-implemented do help).
It’s about find markets (people), messages (things to say) and media (ways to get to the people) that work.

The example spreadsheet isn’t perfect. But that’s the point. You have to start somewhere. And believe me when I say that 97% of firms don’t even have the information above in a handy format. So if you do, BRAVO.

If you don’t know whether your marketing is working or not you have no chance of being successful unless you are very, very lucky. Are you feeling lucky?

AdMeter Ranked #1 on TopSEOs List of Best Call Tracking Providers

AdMeter awarded top call tracking provider in the UK 

TopSeos.co.uk carefully reviews all the call tracking companies and regularly publishes its top ten. The top position is coveted by call tracking companies because it is generated by user review.

The top companies offering call tracking software solutions are evaluated carefully to identify the top performing systems using five main areas that are ranked in order to produce the top ten list;

• the user interface
• ease of integration into systems
• software features
• reporting methods
• support

The latest list shows AdMeter in top position - something we are proud of as it means we are producing the goods for our clients and can quite rightly claim to be "one of the best" when talking to prospective clients (hopefully you!).

AdMeter helps companies of all sizes track the success of marketing and sales with tracking and reporting of phone calls and emails that are generated by online and offline marketing.

Here are a few things we do (that get us recognition as being the best).

Media Tracking

Smart advertisers work hard to ensure that their marketing effort is focused on the most impactful portfolio of channels. Find your strengths with Call, Email & SMS Tracking.

Digital Advertising Impact

With pay-per-click, social media, portals and online directories all taking a slice of your advertising budget, it's essential you have the tools to separate the good, the bad and the ugly.

Marketing CRM

Using our Results Based CRM add-on you can combine your sales data with your marketing data for instant ROI & channel outcome assessment. Perfect for digital and traditional marketing.

When you want to know more about your marketing and the results it is bringing you...and want to discover more ways of getting profitable leads...talk to us.