Where is Google making its money?

Take a look at some of the most expensive pay-per-click Adwords around and you'll soon discover why Google has more than $32 Billion in revenues, (and why it's so important to trackcalls as well as clicks from Google's Adwords!)

This list is for the US, but the list for the UK also shows that personal injury solicitors are paying upwards of £30 per click. That's money that's invested to get prospects, which is all well and good as long as it works...but there's nothing worse than being charged a whole load of money when you get clicks...which never turn to calls.

When you get inbound calls it does a number of things. Firstly, you can convince a prospect more readily to use your services. Secondly, the prospect is usually a more serious prospect rather than a tyre-kicker. That's because it takes guts to pick up the phone and make a call, but it takes a lot less guts just to click...thirdly, when a prospect calls you it means you don't have to play telephone tag all day to try and reach them. Fourthly, you have someone's number stored on your system, which means you can text them or call them again in the future, just in case they haven't made up their mind yet.

All of this is important when it comes to evaluating the keywords on which you are bidding. Because you may throw out a real winner that is delivering lower number of clicks but a high relative number of calls. Similarly, you may invest in something that's helping clicks, but not generating calls.

AdMeter allows you to manage your PPC better. It can tell you how many calls you get from your keyword campaigns. In fact it can tell you how many calls you get from any online source (even social media) and offline source. And for extra measure, AdMeter can also tell you when you get an email enquiry that's driven by an online campaign.

If it's possible to track it, AdMeter will do it. And with tracking you finally get insight you need to make fast decisions on where your marketing money is working best. When you get your marketing right there's really no way that anyone can compete with you. So give it a go...

Get AdMeter on your side today and let us help you make some more money.

It's about calls as well as clicks as this video shows you...