Monetising Directories and Proving they work with pay-per-call...

There are thousands of directories out there on the internet...from Yelp to Yell, from Thomson Local to Find a Solicitor.

This blog is for people who get leads from directories and for those who own directories.

How to make directories pay or prove their value

When you run a directory and you are sending calls to members or advertisers you really want to make sure that you are monetising those calls or proving the value of your directory.

Many directories send calls but because they use the same phone number a company has everywhere...they can never prove how many calls they send.

If you don't use trackable numbers, eventually clients who are on the listings will say "prove it's worth me paying to be on this directory!"

When you don't have the answer you are going to lose a lot of business because people want to know what they are paying for.

Case Study - How The Law Society Might Be Getting It Wrong

Let's take an example on the video below. It's the Law Society in the UK. They regularly spend £300,000 or more on an advertising campaign to generate calls to UK lawyers. The problem is, that while they may invest, they find it very hard to prove the number of calls they generate.

Now what's going to happen when they ask for the money next time from lawyers to  promote their directory? It's a tough sell. But if they could prove they deliver 20,000 calls a year ...that's great news for the lawyers because they'll see the excellent value they are getting.

The same could be said of any trade body or franchise group that markets on behalf of members. They also need to prove they are good at sending leads.

http://www.Admeter.co.uk can help you monetise directory listings through tracking and reporting the number of calls and emails you are driving to clients.

With call recording and reporting systems which take into account the quality of the leads and unique versus repeat callers, AdMeter is the idea tool for publishers and media owners to maximise their directory business.

With this proof you can charge the right amount for your services. Why not start today.

AdMeter.co.uk, the UK's top rated call tracking system.