Ok, put your hands up. Have you ever sold media space? Have you ever quoted things like ABC, Readership or said "We're the number one publication you pay for the environment of the magazine."
Shame on you if you have. Because as a media owner there's only one thing that you should be selling. And that's leads. Every business wants leads. And when you give them to clients they'll love you for it. They'll give you heaps of money. Every year.
Listen to what a radio sales executive says about selling radio airtime...
Why You Must Track Your Advertising With Call Tracking...Because Media Owners Won't Do It For You from AdMeter on Vimeo.
It's smokes and mirrors time as media owners battle it out to get hold of your advertising budget.
You see, media owners don't have a clue how much response you get.
They don't know how to produce direct response adverts that kick butt.
They don't share the risks of advertising with you.
Because they don't monitor the success of failure of advertising campaigns they are not experienced enough to be able to advise you on your marketing.
The only way you can know if an advert is working is by tracking. And when you do this you'll have all the knowledge you need to negotiate better advertising rates, from a position of strength.
What the video above reveals is that media sales people don't know how to sell because they have never been taught that it's about results for the advertiser and not for their employer.
It's about generating leads, not about hitting their targets.
It's about putting advertisers first and foremost and doing everything in their power to get quality response profitably for the advertiser.
As an advertiser wanting to track your media you should invest in call tracking software from AdMeter.co.uk
It will revolutionise the profitability of your lead generation. We reckon you'll be getting 300% more leads within 18 months.
Unless of course you like all that Magic Circle smokes and mirrors stuff that media reps bang on about.
Track your advertising response with AdMeter. Rated number one call tracking service by TopSeos.co.uk (and that's what they say...not what we told them to say).
Call me today, I'm Graham Pollard, Director of AdMeter and all round friendly guy.
0800 158 8802
PS I did a video for a media owner on how I'd stop his paper going out of business.
Just for fun you can see it here;
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