Call Tracking Systems and the Online Conversion Process

One of the problems that you might have if you’re a business doing online marketing is “How do you measure the offline leads you get?”

Call tracking and email tracking can solve this problem, because it records where someone gets your number or email by using media or even keyword specific numbers and email addresses. There’s a video about how it works here;

Phone conversions can double with call recording which is why you must track calls but also work hard to convert them...

Converting prospects into clients on the phone is a different process from doing it online. It can be much easier to hear what someone is saying, through call recording, and that makes it easier to adjust the sales story.

Because you can hear a caller...it may make a difference if you just adjust the approach you take to encouraging them to buy. That's why call tracking and recording is important.

One tells you the numbers and the other gives you human insight.

How to use call recording to make changes to marketing

For example, if you find out that you have a caller but isn’t quite convinced by Offer A but is then convinced by Offer B then BINGO! You have a different offer to test on the landing page. This could turn a non-profitable campaign into a profitable one.

With Admeter you can grade all your inbound calls with Call Grader so you can build up insight in how you can convert calls more effectively.

Call and email tracking can tell you a lot more than just where the calls are being generated. The Admeter system can help you fine-tune your prospect to customer process as well as ensuring you don’t lose any valuable data such as callers’ phone numbers.

Big Data collection

Because the big data you are collecting is valuable in quantity and quantity, you’ll also want to ensure it integrates with your CRM system, (which Admeter can do) and that you can easily read reports that make sense of what data you are collecting.

Admeter’s automated call tracking reports give you a snapshot or detailed a picture as you want. And you don’t have to remember to log-in. It can be set up so that the reports are emailed to you and your staff regularly. Take a look at our call track reporting guide.

When you want to see where your leads are coming from, integrate your data with Google Analytics, record conversations so that you can improve conversions and make every single lead you generate count...please get in touch so we can help you.

Remember we’ll help you discover where all your leads are generated, whether online or offline...and we’ll help you...

• Integrate directly with Google Analytics
• Get automated reports and alerts on information on call lengths, missed calls and engaged calls
• See where calls come from geographically
• Use the system to increase the conversions you make by phone

Take a no cost set up trial today to get your call tracking metrics and call conversions up and running...