Easy marketing wins from call recording & tracking system AdMeter

Here's a little story that's based on true events.

And the reason it's relevant is because most companies still get prospects to call them to order or to ask for information. What prospects say and how the call is handled is a fundamental part of most businesses.

Take our client who is a law firm. Recounted below is a typical conversation that may take place on the phone. (I'd love to let you listen in to the recording but I can't for confidentiality reasons...but believe me, it's typical).

Q. "Hello, I found you on the internet. I need an experienced divorce lawyer with specialist pension splitting skills".

A."Our divorce solicitor is currently out of the office, would you like me to get her to call you?"

Q. "What sort of experience has she got? Are you talking about Mrs F?"

A. "Yes, she is experienced. I think she has worked here for 12 years"

Q."Does she specialise and have experience in pension splitting?"

A. "You'd have to talk to her directly about that. Shall I fix you an appointment?"

Q. "Does she have a direct line?"

A. "Yes, she does and she's back in on Monday next week."

"Ok, perhaps I'll call her then. Thank you.

End of story. 

Firstly, I know this happens...call recording.
 
Secondly, when clients want to buy they give off signals...such as high-net worth (think good client), pre-sold (done their internet research) knowledgeable, (want a specialist and realise they need one).
 
This type of enquiry is typical of someone ready to buy...whether personal law or business law or buying car servicing,  the phone call reveals so much.
 
And how you treat a phone call like this, (which in this case could be worth ten thousand or more in fees) reveals your preparedness... 
In this instance call recording tells us how it could it have been handled better...

• Perhaps by offering to email a biography and case study to the prospect, written by the lawyer?
• With maybe 10 testimonials?
• And capturing the mobile number to text out two appointments for the following week to choose from?
• And giving the mobile number of the lawyer with a time to call for an initial chat?
• And sending a survey with the information required to bring to the no cost 27 minute meeting at the choice of venue?

When you hear what's going on it really makes you think there's a better experience you could provide your prospects and clients, without it really costing you much.
 
To get call recording and tracking of calls use www.Admeter.co.uk 
There's simply no way to improve a firm as much as possible without first knowing how the phones are handled and what marketing is already doing to bring in leads. (Call tracking).
 
Marketing is endless...the things you can do are infinite. But there are easy wins.
 
Until every business is using call recording and trackingthe leads and where they come from I really can't call myself a success...there's too much business that's going missing. Over to you.