Call Tracking Answers The Social Media Marketing Response Question.

One of the biggest debates going on in marketing is “Does Social Media work to make sales?”

Business is about making sales. Nothing happens until someone sells something. No manufacturing, distribution, retailing...or getting paid! Therefore the investment of time and resources in social media has to be one that pays.

Whether Twitter, Facebook, LinkedIn or blogging, social media can be classified as being part of the “Nudge Effect” a series of communications that nudge the potential customer into taking action...whether clicking or calling.

Being able to track this Nudge Effect accurately and over a long period of time can give a true picture of your value generated from social media.

For example, if you are Tweeting on a  regular basis and someone clicks on a link to your website, dynamic numbers from AdMeter.co.uk can capture any subsequent phone call that prospect makes and tie it back to that Twitter account.      

This means you can tell  exactly how many calls are being generated.

And this can be done for all social media outlets with specific phone numbers.

There are other reasons to use call tracking numbers in social media. For example if you are running display adverts online on blogs or Google and you have the phone number in the advert, you may find prospects call without even clicking the advert. By using call tracking numbers you can find out that these adverts are working better than you thought.

There is no need to rely on your staff asking callers “Where did you see our number?”.

Firstly, they’ll forget a lot of the time. Secondly, the caller may not remember or just make up something to please the sales person. The caller just really wants information or to purchase, not to be surveyed about where he got the number.

Call tracking numbers can also be used in video and pictures, something that work well with social media. You can easily embed these unique tracking numbers in the content and should anyone click to your website via this visual content, dynamic numbers will mean you can track these calls back.

This type of Premium Data was thought to only be available to multi-million pound brands but Admeter’s dynamic numbers can be used by any company, from sole traders right up to digital agencies handling hundreds of clients and thousands of social media channels..

Dynamic phone numbers captures the missing information that you need to make the right decisions about your social media; namely is it making you money?

When you consider the nudge effect of social media, email marketing and traditional advertising it makes sense to know which one actually resulted in “that” call. The one that makes you money.

Call us to find out more.