Phone call tracking systems helps car dealers get 300% more leads

We have lots of car clients using our call tracking systems. From big motoring magazines such as AutoTrader South Africa, (yep, we’re used in Africa, North America and Australia) through to individual dealerships.

These companies are all heavily reliant on the phone to get leads and customers into their dealerships or to respond to advertising.

Ford Retail's secret weapon pulls in enquiries for car dealerships nationwide from AdMeter onVimeo.

Our call tracking system is ideal for companies that want to know where leads are coming from without having to ask that question of the caller.

Because when you start the conversation with a question such as, “Where did you see our advert?” you’re not asking the question that’s going to make you money. Firstly, you have to get the sales person to ask that question, which 9 times out of 10 they won’t and secondly, even if they do ask the question the customer probably won’t remember and will be under pressure to remember. That’s not how you want to start the conversion process of prospect to client!

Don't Ask, Just Know

With call tracking dynamic numbers from Admeter, you don’t have to ask these questions. The phone number automatically changes on your website according to where the enquiry came from. So if you are getting a lead from Google PPC adverts, there’ll be a different phone number for organic generated leads.

In fact, you can even measure which keywords are delivering you the leads....the system is that sophisticated.

When you combine this functionality with missed call alerts, (which means you never miss out to another vendor because you didn't answer the phone) as well as call recording, (which allows you to fine tune sales pitches as well as research what prospects are saying) then call tracking is a must for anyone in the motor trade.

When you know how well call tracking enables you to make marketing decisions, it’s not surprising that the motor trade is one of our best clients.

Take the example of one client that has used AdMeter for the last 36 months. During that period they have reduced the cost per phone lead by around 60% and increased their leads 300%. They have been able to do this by tracking what works, stopping what doesn't and fine tuning their sales pitch. Good, straightforward stuff.

These are the sort of figures that are possible with AdMeter handling call tracking.

Whatever marketing you are doing, whether PPC, email, social media, local newspapers or national media - then you will make better returns using call tracking systems.

if you’re not using call tracking, or not getting the most out of it, then please give us a call and we’ll be glad to help you.