Let's say you're advertising online, perhaps with Google Pay-Per-Click. And your doing all the right things with your keywords AND you are also tracking offline response from pay-per-click...using Admeter's dynamic numbers (more here about that).
But there's something you've yet to figure out.
How on earth am I going to track those that email me an order or email me for more information and then buy?
When you're investing marketing money, you're going to want to know exactly how many leads and conversions you get. If a prospect emails you, you're going to want to tie it back to the Google Ad, the magazine or the newspaper ad.
Online Advertisers can easily track email responses with AdMeter.
The clever people at Admeter, (that's us) have made it possible for the email address on your website to change dynamically. What this means is that whenever someone clicks an advert, the email address on your website will reflect that advert and be tied to it. It means if you get an email enquiry you know exactly where it came from.
Watch the video to see it in action...
Ofline Advertisers can use specific and unique email tracking addresses with AdMeter.
If you are advertising in a magazine, newspaper or flyer...whatever offline methods you may want to use, AdMeter can give you a specific and unique email address. This enables you to know how many email enquiries you get from a particular advert of campaign.
So it's not just calls that you can track offline and online, it's email enquiries too. And just one email conversion you get could change the way you manage your media. It could turn a loss-making campaign into a profitable one. And a minor profitable one into a blockbuster advert.
The AdMeter email system gives you the tools you need.
The email format requires that you use one of the currently available AdMeter system domains:
- Ad-mail.co.uk
- Ad-ml.com
- Ad-ml.co.uk
You can add whatever is appropriate as the “front” part of the email. You might therefore decide upon:
mailer@mycompanyname.
Or
google@mycompanyname.
These will (depending upon which domain you choose) become:
or
The next requirement is a destination email address. This will be the address you want to receive the emails on. The AdMeter email system functions in a similar way to the telephone side of the platform – each number has a destination number which is the phone line that will ring; likewise, each email address needs a destination email to receive the mails.
Importantly, in order to conserve total privacy, AdMeter never sees the content of any email – we merely route it straight to the recipient. We do however store the quantity of emails to each AdMeter address together with the sender’s email details, date of receipt etc in order to allow the production of reports and analysis.
Get in touch with us if you want to track all your email responses as well as your calls from social media, adverts, direct marketing or PR.
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