Why Your Humble Text Message Is Your Marketing Machine 90% of texts are opened within 3 minutes – compare that to email which only 15% beats the spam filters...and when you text your own prospects and customers you have complete control of the message.
Because AdMeter automatically captures the mobile numbers of people who call you, you have a ready made database of people you can communicate with. What's important about this is that you aren't buying in leads, these are leads you have already paid for...you just need to make the most of them.
Often, AdMeter clients forget that SMS is part of the AdMeter system and is a very powerful tool. We're on mission to ensure that all our clients know about and use it before taking options such as deal websites that promise a lot but don't deliver what you expect.
For example we were talking to owner Wendy Oxlade from the The Shoulder of Mutton in Playhatch, a restaurant in Berkshire. She told us she had used Groupon, but hadn't used text marketing.
“We did an offer with the BIG G and the company were so bad we told them we were not redeeming any vouchers and in the end they gave everyone their money back.”
Let me ask you a question...
When a deal website offers your services or products and takes 50% commission who are they looking after? Is it you, the hard-working owner? Or the big investors looking to make millions when the company floats on the stock market?
The trouble with lots of voucher schemes is that they sell only to those looking for CHEAP offers. What’s worse, they don’t give you any of the email addresses they have collected! They know that having a contact email, (or even better a mobile number) is where their value is. If you are a restaurant, your value comes from having a starving crowd thinking about you when they are hungry or want to have a night out.
If you are a business to business company you need to have your clients thinking about you exactly at the moment they want to solve their problems. For them to be thinking of you, it needs you to be in their thoughts.
One way for you to do this is keep your herd of customers intact through text messaging.
Don’t let others rustle your herd away. Keep in touch with them with text messaging.
Send them offers of value, news, special events but most of all – remind them that you are the place for them to go when they want to buy.
With AdMeter all your SMS and texting needs are at your fingertips.
- You can automate texts so everyone gets one when they call you (upsell/upgrade offers)
- You can broadcast special news and offers
- You can refer partner offers, (and they can reciprocate to you)
The SMS suite in AdMeter has 6 separate modules:
- Send One-Off SMS
- Broadcast SMS (requires the CRM Module)
- SMS Respond
- SMS Alert
- SMS Reporting
- SMS Ignore
To ensure you are utilising your data in the best way, get in touch and ask us about sms text messaging and how it can keep your herd intact, (and grow it).
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