Customer Insight and Customer Sales With AdMeter Call Tracking

I know I need an eye test. The Boots store, Reading, kindly sent me a postcard reminder. (Which I recycled). My wife “suggested” I get it sorted so I went to the mighty Google and searched....and I found the excellent Boots.com website and used the Store-locator thing...... a bit similar to this...........

This was really frustrating. Because I had to explain to my wife I hadn't done what she wanted me to do (get an eye test sorted) and doubly annoying because I had to call them again. (At the third attempt I did manage to get through - only because the pain from being "reminded" was more painful than hitting redial).

WHAT REALLY IRKED IS THAT NOBODY EVER CALLED ME BACK.

WHAT HAPPENED NEXT.

After experiencing this call-engaged-hang up scenario, I thought maybe Boots were using local tracking numbers and they would soon call or text me back. My local search soon told me that they were not using unique numbers.

If this was happening to me in Reading, I figured it was happening all over the country. (Just as it does with Estate Agents who miss 19,734 calls every month).

I decided to take this personal experience and talk to the head of marketing. A few weeks later, the issue was raised with the now ex-head of customer care at Boots. And this is the reply I got.

"Whilst your product is fascinating, we don't use the telephone as a lead or order generator it's simply a traditional customer care operation. All of our advertising is geared towards converting customers to purchase in store or on line."

Not Using The Telephone To Get Leads Or Get People In Store?

I should have been shocked but it's a familiar story with lots of companies that invest money on marketing and then don't even pick up the phone!

Here are some things we know that Boots could do to get sales using AdMeter;

• Capture missed callers and phone them back
• Send an SmS text apologising for the missed call
• Send an SmS reminder of appointments to Optician customers
• Send an SmS text promotion e.g. free prescription sunglasses
• Find out what people are calling for and improve marketing response
• Discover geographic areas people are calling from, (marketing opps)
• Drive online and store sales through text

AdMeter can't be the answer to everyone's needs. Because not everyone is prepared to take the action to improve customer engagement, and sometimes it's difficult to get through to the right person that can make decisions. (Although we think a "No" in this instance is a "Maybe").

However, there are some easy low-hanging fruit opportunities within most companies big and small. Where Boots has 3,300 retail outlets and a huge number of engaged and missed calls the opportunity to drive sales may be in the millions. For smaller companies it may be a few thousand.

The only way to find out truly is to take a trial of AdMeter to discover the insights it can provide and the action that results in more profit.

Whether you a big chain and you want to track all calls, capture the call data and use it for promotions - or a smaller company and you want to make the best of your marketing...

Get in touch today on 0800 158 8825 and we'll explain in a 10 minute call how we can double your leads in 6 months.

SMS Text Marketing Software From Admeter

Is Admeter an SMS Marketing Company?

The answer is yes. And we are a whole lot more. But one of the underutilised aspects of a call tracking software system is that it enables you to do automate some marketing functions.

Set and forget marketing

Most people love "set and forget" marketing because it's efficient and effective.

SMS marketing can be automated with Admeter and this is how it works.

Firstly, you get calls coming in to your call tracking unique number.

Secondly, these callers either get through or they don't.

If they don't you'll get an email or text alert saying you missed a call (if you have this feature set up on Admeter)

Then the prospect that could not get through...gets sent a "holding text". Something like;

"Thank you for calling. We're hate missing client calls. We're going to be calling you back soon. Love Admeter."

This can be an entirely automated text. It's incredibly cheap. It's highly effective and what's more...it gets through!

97% of texts are opened within 3 minutes.

This means that you've probably bought yourself 3 minutes of breathing space when you can get back to that prospect before a) they think of buying or inquring from someone else or b) go on to get distracted by some Facebook or web shopping stuff they've got to do and get out of the mood to buy from you.

When someone calls you they are in the mood to buy. You need to keep them in that frame of mind and the automated text is a way of doing that. Why wouldn't you want to set it up?

Proactive SMS marketing

Another way of using Admeter as a text marketing system is pro-actively offering products and service offers by text. You've probably received marketing texts yourself. They are used  restaurants clients we have to market special events and also clients such as car servicing companies as reminders of due services and MOT's.

These type of texts are highly effective at getting customers to take action. They are more likely to be opened than emails. They are instantly actionable, many people just click on a link to make the call and they can be sent easily to a list of prospects and clients stored in the Admeter system.

Admeter builds your sms list

Because everyone that phones you has their name held in your Admeter database (as long as they are not number withheld) it means you have a list of people interested in your products and services that you can send a message to.

You're ok to market to them because they made an enquiry already. And if the offer you send them is a good one...it may even be forwarded on to friends or business colleagues...a great way to spread your marketing message via sms text marketing.

The point we want to make at Admeter is that you can market using a variety of channels, capture the mobile numbers of all prospects and market to them using SMS...all through the same system...namely Admeter.

If you want to get in touch about your sms marketing through Admeter please do!

For your call tracking measurment phone 0800 158 8818 or email video@admeter.ad-ml.co.uk

To see a little video of our car dealer client that does this as part of their call tracking please watch the below video.

Ford Retail's secret weapon pulls in enquiries for car dealerships nationwide from AdMeter onVimeo.

SMS Texting Services - Admeter's A Dynamic Marketing Machine!

Why Your Humble Text Message Is Your Marketing Machine 90% of texts are opened within 3 minutes – compare that to email which only 15% beats the spam filters...and when you text your own prospects and customers you have complete control of the message.

Because AdMeter automatically captures the mobile numbers of people who call you, you have a ready made database of people you can communicate with. What's important about this is that you aren't buying in leads, these are leads you have already paid for...you just need to make the most of them.

Often, AdMeter clients forget that SMS is part of the AdMeter system and is a very powerful tool. We're on mission to ensure that all our clients know about and use it before taking options such as deal websites that promise a lot but don't deliver what you expect.

For example we were talking to owner Wendy Oxlade from the The Shoulder of Mutton in Playhatch, a restaurant in Berkshire. She told us she had used Groupon, but hadn't used text marketing.

“We did an offer with the BIG G and the company were so bad we told them we were not redeeming any vouchers and in the end they gave everyone their money back.”

Let me ask you a question...

When a deal website offers your services or products and takes 50% commission who are they looking after? Is it you, the hard-working owner? Or the big investors looking to make millions when the company floats on the stock market?

The trouble with lots of voucher schemes is that they sell only to those looking for CHEAP offers. What’s worse, they don’t give you any of the email addresses they have collected! They know that having a contact email, (or even better a mobile number) is where their value is. If you are a restaurant, your value comes from having a starving crowd thinking about you when they are hungry or want to have a night out.

If you are a business to business company you need to have your clients thinking about you exactly at the moment they want to solve their problems. For them to be thinking of you, it needs you to be in their thoughts.

One way for you to do this is keep your herd of customers intact through text messaging.

Don’t let others rustle your herd away. Keep in touch with them with text messaging.

Send them offers of value, news, special events but most of all – remind them that you are the place for them to go when they want to buy.

With AdMeter all your SMS and texting needs are at your fingertips.

• You can automate texts so everyone gets one when they call you (upsell/upgrade offers)
• You can broadcast special news and offers
• You can refer partner offers, (and they can reciprocate to you)

The SMS suite in AdMeter has 6 separate modules:

• Send One-Off SMS
• Broadcast SMS (requires the CRM Module)
• SMS Respond
• SMS Alert
• SMS Reporting
• SMS Ignore

To ensure you are utilising your data in the best way, get in touch and ask us about sms text messaging and how it can keep your herd intact, (and grow it).