Is Admeter an SMS Marketing Company?
The answer is yes. And we are a whole lot more. But one of the underutilised aspects of a call tracking software system is that it enables you to do automate some marketing functions.
Set and forget marketing
Most people love "set and forget" marketing because it's efficient and effective.
SMS marketing can be automated with Admeter and this is how it works.
Firstly, you get calls coming in to your call tracking unique number.
Secondly, these callers either get through or they don't.
If they don't you'll get an email or text alert saying you missed a call (if you have this feature set up on Admeter)
Then the prospect that could not get through...gets sent a "holding text". Something like;
"Thank you for calling. We're hate missing client calls. We're going to be calling you back soon. Love Admeter."
This can be an entirely automated text. It's incredibly cheap. It's highly effective and what's more...it gets through!
97% of texts are opened within 3 minutes.
This means that you've probably bought yourself 3 minutes of breathing space when you can get back to that prospect before a) they think of buying or inquring from someone else or b) go on to get distracted by some Facebook or web shopping stuff they've got to do and get out of the mood to buy from you.
When someone calls you they are in the mood to buy. You need to keep them in that frame of mind and the automated text is a way of doing that. Why wouldn't you want to set it up?
Proactive SMS marketing
Another way of using Admeter as a text marketing system is pro-actively offering products and service offers by text. You've probably received marketing texts yourself. They are used restaurants clients we have to market special events and also clients such as car servicing companies as reminders of due services and MOT's.
These type of texts are highly effective at getting customers to take action. They are more likely to be opened than emails. They are instantly actionable, many people just click on a link to make the call and they can be sent easily to a list of prospects and clients stored in the Admeter system.
Admeter builds your sms list
Because everyone that phones you has their name held in your Admeter database (as long as they are not number withheld) it means you have a list of people interested in your products and services that you can send a message to.
You're ok to market to them because they made an enquiry already. And if the offer you send them is a good one...it may even be forwarded on to friends or business colleagues...a great way to spread your marketing message via sms text marketing.
The point we want to make at Admeter is that you can market using a variety of channels, capture the mobile numbers of all prospects and market to them using SMS...all through the same system...namely Admeter.
If you want to get in touch about your sms marketing through Admeter please do!
For your call tracking measurment phone 0800 158 8818 or email video@admeter.ad-ml.co.uk
To see a little video of our car dealer client that does this as part of their call tracking please watch the below video.
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