Call Measurement Tracking and Pay Per Click Advertising

Here at Admeter.co.uk we are seriously into Call Measurement Tracking.

It's what we do. We are also into how calls convert because that is ultimately what we want out clients to get - more sales converted callers. That's why it's important that our clients use dynamic numbers when running online PPC, blogging, Twitter, LinkedIn or any other type of online marketing.

Dynamic numbers means that the number changes on your website, according to where the lead came from. There's a video showing it in action below;

Many companies that are using Pay Per Click advertising have not set their campaigns up to measure PPC offline leads and conversions.

Converting more PPC ads

Marketing Experiments will soon be holding a webinar about this subject and we have contributed our thoughts that companies are concentrating on (obsessed with?) PPC and online marketing but they forget that most B2B and a big percentage of B2C PPC leads actually want to complete their transaction offline...predominantly by phone.

This focus on online conversion is reducing the number of successful PPC leads. The lure of online measurability is seducing marketers into "the transaction has to be online" mentality which reduces the success of or skews the results of PPC campaigns.

Calls worth more than clicks

We already know from many call tracking measurement studies that calls are worth more than clicks. They convert at a higher rate. Let's face it...if you pick up the phone you're pretty much going to be interested in buying something...or at least making a serious enquiry.

Now that its is possible to use call tracking systems to measure offline conversion ALL marketing campaigns can focus on getting lead via PPC that convert best whether online of offline. They can also measure the success of a campaign with true metrics, (which can integrate into CRM systems to generate reports on lifetime client value).

Tracking the PPC success has never been more accurate...it's just that you have to know how to do it, get a partner that can help, and analyse and act on the information to produce superior results.

Who you gonna call?