Admeter is a system that's been proven to help its clients double their leads and reduce their lead generation costs by half. That's a big result. But for many companies we talk to there’s a massive knowing-doing gap when it comes to collecting marketing information...and knowing what to do with it.
It’s very often that you become overloaded...and fail to take any constructive action. It’s a case of not being able to see the wood from the trees.
Here’s the Admeter.co.uk guide to whether you should be collecting information about who calls you and where you leads come from.
Firstly, consider whether you actually want call tracking software...
You probably do want it if your business is run in the following way;
- You get calls from clients and prospects through various channels such as your website and other marketing.
- Your phone calls help convert prospects into clients.
- You want to measure the return on your marketing investment by tracking the phone leads coming in to your company.
If you answer yes to any of the above, then it’s time to consider what call tracking system you want;
Features you need to consider when choosing call tracking suppliers.
- Do you just want top level information e.g. tracking the total number of phone leads from one lead source or do you want keyword-level call tracking from multiple sources?
- Do you want standard local phone numbers, freephone numbers, premium line phone numbers or so-called memorable Golden numbers?
- Do you want to integrate the call tracking data into your own Customer Relationship software so you can track the whole lead-to-purchase client journey or are you just happy tracking leads?
- Do you want a self-service call tracking system where you can assign numbers and set up promotions yourself or you do want full support in getting help with setting up tracking?
- Do you want to use call recording for training staff on the best way to handle calls and resolve disputes?
- Will the call tracking company enable you to track anything other than calls e.g. email marketing, social media or text marketing, which means that marketing campaigns can be measured even more accurately.
- If you want to make the most of call tracking software, then you’ll want to consider things such as missed call alerts that can be emailed to sales staff in real time and integrated sms text messaging that allows you to utilise the call data and proactively market to clients.
When speaking to the company that provides the call tracking system ask them how they can help improve your business. When they demonstrate clearly how they can help you and do it at a fair price, you’ll know you have chosen the right call tracking metrics company.
AdMeter.co.uk, the UK's top rated call tracking system.
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