My name is Boyd Butler. I'm a Marketing Consultant and a great supporter of Admeter.
My clients are automatically enrolled onto Admeter because I don't think it's worth doing any consulting unless my clients are prepared to track and analyse the new marketing strategies that I devise and implement.
A couple of years ago I started working with the Managing Director of a marina company, who was so desperate to get more business for his marina...that he went round the Solent stickingflyers on boats out at sea!
90% of Businesses Fail Because of Poor Marketing
When he told me what he was doing, I didn't react in a surprised way. The first thing I did was simply ask him if he was tracking the response to his flyers. Or any marketing he was doing at all.
His honest reply was "No". This didn't surprise me either as most of my clients, (before I start working with them) aren't being diligent in how they track things, nor about how they are wasting their marketing on stuff that just does not work.
Jonny Boys, had to start generating clients start paying back the bank for the loan he had taken to buy the marina.
Luckily, it was pretty easy to determine that going around in a boat on a sunny day and attaching leaflets, (waterproof ones) WAS A GREAT IDEA THAT WORKED.
Almost immediately, the calls started coming in.
A few calls were questions about how he’d got the flyer on-board a boat moored in the Portsmouth Harbour channel!
Most calls were questions about the “new marina” and how much it cost to store a boat there for the winter.
Two years on, Jonny Boys has the following success;
- 300 boats in his marina.
- 50 marine businesses using his workshops and offices.
- developing the waterfront with 250 family homes.
He’s become an expert at marketing. He checks how his calls are being reviewed.
He's asking questions about how he is dealing with clients as well as tracking where they are from.
He knows so much about his marketing that he's advising other business owners what they might want to try...And all because he has relevant information at his fingertips that he can act on. And experiment a little to find out how to improve things.
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Every single call that is generated since he first started this business, whether from Adwords, flyers, emails, websites or adverts is tracked, recorded and analysed for cost of the enquiry.
He’s been using Admeter to do his “tracking” work.
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Hear him tell you in his own words how it all started with those flyers...
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