Publishing and Media Co Solutions
Phone leads and email leads – your 100% proof
Most businesses are advertising in your newspapers and on your websites because they want people to call or email them. They want to get prospects engaged with requesting information, asking about products or services and getting direct quotations or making bookings.
Your advertising teams find it hard to prove the value of your advertising. They may sell on access to your customers, but when they sell on the number of leads...they don’t really have to sell at all – they just have a long list of buyers.
Click to call, display, online adverts, email newsletters, leaflets, sponsor banners,directories, classified listings, you name it – you can track the response with AdMeter call tracking.
You can set a price per call or email. You can de-dupe sales calls from other media (canvassing). You can set parameters such as only charging for unique calls you generate.
As well as building a database of numbers for your advertisers, (that they or you can send SMS messages to, generating further revenue) you can also help out your advertisers by giving them lead alerts and missed call alerts. They’ll thank you for this big-time as most businesses miss 18% of those leads you have helped generate...simply by not answering the phone.
Advertisers are paying anything from 50p to £50 per click on Google. There is no reason you cannot charge the same for your advertisers. By de-risking their advertising, you are pushing on an open door, and will find it much easier to generate engagement with your clients.
With increasing numbers of advertisers who are loyal to your media, you will find yields and volumes increasing. With better profitability you are able to add additional services to your portfolio. These will include text marketing, advertisement design and copywriting services.
These additional services will be driven by results, establishing your expertise in direct response marketing. This can then be leveraged into a greater share of the advertisers’ marketing. This leads you to having a toll-booth position, where your expertise allows you to profit from your relationship with the advertiser through assisting with and eventually controlling his marketing campaigns.
AdMeter is ranked top call tracking solution by TopSeos.co.uk and has already worked with publishing and media companies.
With in-house expertise, a easy-to-use but powerful call tracking system and a willingness to help...many publishers are looking at the AdMeter solution to advertising decline.
AdMeter will help you:
- Prove you are driving leads and sales (show your skill at delivering leads)
- Demonstrate the volume and quality of leads (the £ proof clients want)
- Enable you to give your advertisers log-ins to specific reports (transparency)
- Email clients with reports – automatically (save time).
- Rescue business for advertisers, (through lead alerts and missed call alerts)
- Generate a loyal and growing advertiser base
- Create a skills centre within your media organisation and increase revenue opportunities with SMS, Direct Response Marketing etc
- Reseller options available – you can be the direct supplier
Easy to set up:
- AdMeter can set this up in a couple of days for publishers
- Dynamic Number Insertion: means it can be used to measure online leads
- Google Analytics Integration available
- Call recording available as is call grading...helping you help your clients convert more
- Integration with client CRM software – leads automatically captured and added.
- API to integrate with billing and CRM systems
- Local numbers, 0800, 0844 all available from AdMeter
It takes one call to start your advertising revolution. We’re here to help you take the first, second and third step. By then you’ll probably be picking up speed like Usain Bolt on a sunny day with a tailwind!
Phone 0800 158 8802
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