Do Marketing Agencies Get Fired For Not Measuring Call Results?

That's what the client pays for and will stick around for.

Unless you're a NIKE, Coca-Cola or some financial institution, (that gets bailed out whenever things go wrong) it's very likely you'll want to be able to measure your marketing. And that's where so many agencies ultimately lose out.

Because unless you can prove that the help you give is delivering leads, which then go on to become sales...your client really only has an opinion to go on. But they want FACTS. That's what's going to keep them married to you for a lifelong relationship (or until you fire them...which is another matter!).

So if you are doing PPC, Advertising, Direct Mail, Email Marketing, or any type of marketing that relies on getting prospects to call or email in response to it...then you must measure offline and online response to campaigns for your clients...and give them the reports on this in a format they can understand...without it being a pain in the proverbial for you to do it.

At Admeter we are world-famous for our reporting of call tracking and email tracking. Our reports look great, can be automated and tell you exactly what you want to know - which is where your marketing is working and where it isn't.

Check out our blog post on Call Reporting Software Here

This allows marketing agencies to advise clients and keep them in the loop on the campaigns that are running and enable them to come up with surprising and pleasant FACTS. These can then be actioned by the client. It's about a partnership that is based on a firm foundation, rather than one that is based on smokes and mirrors. The former endures. The latter soon fades away.

There's an excellent blog post from Brian Signorelli from HubSpot about the relationship between client and agency, which if you are an agency, is well worth reading.

Agencies resell Admeter

If you are an agency and you want to resell Admeter to your clients...(now there's an idea...help your clients learn more and make a profit out of doing it!!) then best thing to do is get in touch with us here. We already have a number of agencies working with us to help find out how successful campaigns for their clients are.

You could be one of them.

Call 0800 158 8818 or email video@admeter.ad-ml.co.uk

PS here's a brief 3 minute video about call reporting