Call Tracking - How Does It Work...A Guide For Beginners

his is a basic introduction to clarify AdMeter Call Routing.

Let's start with what we mean by Call Tracking numbers.

There are 2 numbers talked about in any AdMeter system:

1. The ADMETER NUMBER. (Which we give you).

2. The DESTINATION NUMBER. (Which you already have).

How Call Tracking Numbers Work

Call Tracking works on the basis that we allocate one or a series of AdMeter numbers to you. These numbers are then used in your various marketing channels.

You normally have one AdMeter number per marketing channel (unless you are measuring calls from things such as keywords from Google). These numbers are linked to the marketing channels in the AdMeter system when we set it up for you.

The AdMeter number can be a normal “STD” type local number beginning 01 or 02, it can be an 08 style (0800, 0808, (freephone) or 0843 (local rate)).

Routing and Destination Numbers

Each of these ADMETER NUMBERS needs to be ROUTED to a DESTINATION NUMBER. The DESTINATION NUMBER belongs to the phone or switchboard that will ring when a customer or lead responds to the marketing channel that the ADMETER NUMBER is advertised in.

You can have all your ADMETER NUMBERS routed to the same DESTINATION NUMBER or you can route each one to a separate destination.

We set up your system for you

When the AdMeter system is set up for you, and AdMeter numbers are added, we will ask for the DESTINATION NUMBER for each of them.

This routing is undertaken by the AdMeter team, and is immediate.

We don’t need to add any hardware or visit your premises or indeed interfere with your telephony system in any way. All we do is make your existing phone line ring when a caller dials the AdMeter number.

In this way we can track the number of calls to each AdMeter number and add in the other functionality such as CALL RECORDING, MISSED CALL ALERTS and so on.

Summary;

Unique AdMeter numbers are attached to your land-line or mobile numbers so that you can measure every marketing channel. AdMeter sets the system up, provides the numbers and it requires zero set up from you...other than giving us your destination phone number.

P.S. See below. We are very highly ranked when it comes to call tracking systems...which means you can have confidence we know what we are talking about when measuring calls.

AdMeter.co.uk, the UK's top rated call tracking system.