Marketing Channel Measurement - Why Aren't Marketers Doing It?

Marketing Sherpa report shows marketers still not measuring marketing.

We often contribute to Marketing Sherpa reports on articles about tracking marketing (because that's one of the things we do).

So when this article and chart appeared we thought we'd share it with readers of our AdMeter blog.

Marketing Sherpa asked a number of their readers (marketing specialists) 

Q: Which of the following are you involved with tracking, analyzing or reporting on for your organization?

The results came back and were put into the graph below;

These results highlight the indifference, or perhaps lack of experience, when it comes to tracking marketing, especially social media marketing.

As these channels can be tracked offline (via call tracking) and online, via dynamic numbers and email tracking (e.g. www.Admeter.co.uk provides these services) it still seems as though there are trackers and non-trackers in terms of marketing specialists.

Even with a nudge effect of marketing across several channels the ROI of these nudges is important and should be tracked for efficient marketing.

Marketing departments within companies must have the numbers to hand when justifying marketing budgets - owners of companies must have the numbers so they can make more money.

Knowing what works, what doesn't and how to change things so they do is the fundamental job of the CEO, the Marketing Director and everyone at the company. As everything starts with a sale...then this is the most important thing to measure and get more of.

We certainly agree with Marketing Sherpa when they say getting the right metrics, measuring them, and taking action is the key to marketing.

As AdMeter has proven time and time again, (and has demonstrated by being ranked #1 by TopSeos.co.uk for call tracking) getting the facts and acting on them is the key to doubling leads and income.

Our clients know this and we'd like you to know it too.

Benefit from a free consultation of 30 minutes from the UK's top call tracking company by calling 0800 158 8825 today.

AdMeter.co.uk, the UK's top rated call tracking system.