Calls Are Better Than Clicks - Says esure marketing

We have always said that calls are generally more valuable than clicks.

Another marketer has come out and said the same thing.

Tolithia Kornweibel, Director of On-line Marketing at esure has been testing Google mobile click ads. What she has reported is that click-to-call adverts are very high converting leads (better than PPC) because the consulting process on the phone enables the company to take control of the sale straight away.

She indicates that customers have a better experience and esure has a better ROI by using click to call adverts on Google.

This is why it is so important for any company advertising on-line to drive phone calls and not just clicks. The desire to drive clicks has been based on total measurability and capturing data - but this simply ignores the fact that a large percentage of people want to buy on the phone.

Because it is possible to measure accurately the offline calls generated by on-line campaigns, through dynamic numbers, it's more important than ever to drive calls through on-line marketing and mobile ads.

Mobile search is ideal for generating calls. It's being done on a device where it is easy to just tap and get in touch with the company you are looking for. It's fast. And what's more, Google and others suggest that almost 100% of search will, at some point...take place on mobile devices.

That's because the proliferation of mobile devices throughout the world is growing exponentially. People are searching on phones and tablets...even if they are working on a PC or laptop! Loss of a phone is ranked by people as worse than losing their job - they are that reliant up on it.

So you can see that if you are doing on-line marketing you will have to drive more phone calls with your budget...because your rivals will be and your customers will be expecting to contact you via the phone channel.

Phone tracking and call measurement statistics will enable you to profit from mobile advertising. You must take a look at how you can track calls delivered via mobile and PPC campaigns...because it may be that your job depends on it.

Check out the video on how dynamic numbers work below.

Call us at AdMeter for more information on tracking offline phone calls generated via on-line marketing.

Call 0800 158 8825

AdMeter.co.uk, the UK's top rated call tracking system.